1. OLA-OLUWA GROUP OF SCHOOLS IJU-AKURE NORTH ONDO STATE.
SEMINAR/WORKSHOP DELIVERED BY Mr. Olayode Adebola Director
2. SCHOOL MARKETING THE EDUCATIONAL SYSTEM-GENERAL Many
players, continues new entrants Rivalry Many entrepreneurs rather
than educationist High debt profile from parents
3. SCHOOL & MARKETING
4. What is School?
5. What is school? According to Oxford Advance learners
dictionary school is a place where people go to learn a particular
subject or skill. But for the purpose of this seminar I defined
school as a gateway to destiny.
6. What is marketing? The oxford learners dictionary define
marketing as the activity of presenting, advertising and selling a
companys produce in the best possible way.
7. But for the purpose of this seminar I will define marketing
as a way of understanding and satisfying the customer. Once you
understand your target markets basic drives, you can go about
satisfying their needs wants.
8. Who is a Marketer?
9. No one wants to be I guess. Gateman Security man
Receptionist
11. Cleaners ICT Personnel Teachers School owner Board of
Governors The list can go on and on
12. A MARKETING ORIENTATION OCCURS WHEN EVERYONE IN THE
ORGANISATION OF TEAM IS CONSTANTLY AWARE OF
13. Who the customers are What the customers want/need
14. How the school can satisfy those needs better than its
rivals. How those needs can be satisfied in a way that will ensure
that the relationship is maintained profitably.
15. (1) Who the customers are Parents are the fulcrum around
which your business (should) revolves. They are the reason for the
existence of your business. Parents are our customers
16. They make your pay day possible Marketing emphasizes the
kingship of the customer (parents).
17. (2) UNDERSTANDING THESE NEEDS PLAY A MAJOR ROLE IN BUSINESS
SUCCESS. Stated needs: I need a school for my child.
18. Unstated needs: I need a school that will help me with this
job of parenting. I really dont have much time.
19. Wait a moment, I need a school for my child that will tell
people that I have arrived even without saying anything. Secret
needs:
20. I have a big ego and I need a school that will know a big
man is in their midst.
21. (3) HOW THE SCHOOL CAN SATISFY THOSE NEEDS BETTER THAN ITS
RIVALS This is where your BRAND come in.
22. OUR VISION (OLD) The school vision is an interplay academic
excellence, sound moral instruction and beneficial co-curricular
activities which assure success built on HARD work dedication and
professionalism.
23. A BRAND IS THE SUM OF ALL FEELING THOUGHTS AND RECOGNITIONS
POSITIVE AND NEGATIVE ABOUT A COMPANY, A PRODUCT OR SERVICE. STEVE
MCNAMERA Your brand is your logo, what you stand for what different
you from other, your vision. Coming down home what is our brand as
Ola-Oluwa Group of Schools? What do we stand for?
24. OUR MISSION To evolve culture of excellence in learning and
provide a solid foundation for each child to build upon and meet
the future challenges
25. OUR VISION (NEW) To be a high international standard
Secondary education institute of academic excellence and discipline
which will raise leaders who will take over in all works of
life.
26. OUR MISSION to make a difference in the provision of
leaders in every aspects of Nigeria societies and world communities
at large.
27. SUCCESS OF MARKETING PLAN Commitment Developing a marketing
orientation in your team Ability to successfully asses their needs
understand their expectations and provide a solution