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What’s All the Tweet About? Kathy Rose October 27 , 2011

Olli Twitter Class October 2011

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Presentation from Twitter class for Osher Lifelong Learning Institute at the University of Cincinnati.

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Page 1: Olli Twitter Class October 2011

What’s All the Tweet About?

Kathy Rose

October 27 , 2011

Page 2: Olli Twitter Class October 2011

A CB radio for the internet Everybody gets their own channel

Anybody can tune into that channel

A combination of text messaging, instant messaging and blogging

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News

Build community

Learn

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Follow – to subscribe to another user’s tweets

Follower – another Twitter user who is following you

Tweep or Tweeple – one who posts and/or reads tweets

Handle – a user’s username

Tweet – a message posted via Twitter

140 characters or less

Timeline – a real-time list of tweets on Twitter Home timeline – a real-time list of tweets from those that you follow

Chat – a scheduled “conversation” on a common topic

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“@” – used to call out usernames and link to their profile

“@username message” – directs a tweet to another user

“message @username” – a mention

“#” – used to mark keywords or topics in a tweet “#jobs” – generally tweets about job opportunities

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Navigate to http://twitter.com

Select the yellow button on the right hand side of the page

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Twitter will try to make suggestions on topics and people to follow

I recommend ignoring this by clicking on “Next Step”

Once you confirm the email that twitter sent, you are ready to begin

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Click on either of the options under set up your profile This is one of the ways that people will find you

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This is how people will find you and first see you

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Who should you follow? Thought leaders in your industry

Leaders in your area

People who share a common passion

Amusing people

Real-life friends

People who tweet about things that interest you

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Click on “Who to Follow”

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Click “Follow” to follow

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Find people tweeting about Cincinnati entertainment

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Review suggestions that Twitter makes

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Search Operators job search = containing both “job” and “search” (default)

“happy hour” = containing the exact phrase “happy hour”

love or hate = containing either “love” or “hate” (or both)

beer –root = containing “beer” but not “root”

“happy hour” near:”Cincinnati, OH” – containing the phrase “happy hour” and sent near “Cincinnati, OH”

#haiku – marked with the keyword “haiku”

@mashable – referencing user “mashable”

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Online sites that search Twitter profiles http://tweepz.com/

Select “Advanced Search”

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www.twellow.com

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From websites, blogs and email

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Useful websites http://govtwit.com/list - all phases of government on Twitter

http://justtweetit.com/ - directory of users by category

http://www.tweetfind.com/ - white & yellow page directory

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Use search

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Good way to follow topics of interest

Navigate to http://search.twitter.com

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Timeline

Statistics

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Lists – a way to group your twitter feed

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Click on “Create a List” in the drop-down box

Give list a name (Mark as “public” or “private”)

Click on “following” to add names from list

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Click on list icon next to person

Select desired list from drop-down box

A person may be in more than one list

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Filter tweets by clicking on List tab and then selecting desired list

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Connect to your audience

Ask questions that invite discussion

Be transparent Be yourself

Don’t pretend

Know your followers Keep in touch with them

Highlight content generated by your followers Retweet

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Retweet

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Reply

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Type your message in the “What’s happening?” box at the top of the page

Hit the Tweet button

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Take part in Twitter chats #MCChat - Managing Money - Friday 4 – 5 PM EST

#Booktweet – Book Discussions - Saturday 12 – 1 PM EST

#CruiseChat – Tuesday 2 – 3 PM EST

#TogChat – Photography – Wednesday 3 – 4 PM EST

#FNIchat – Food Night In – Monday 4 – 6 PM EST

Find chats on Twitter Chats Schedule on Google Docs http://bit.ly/qz59gK

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Tweet Chat – tool to make participation in chats easier http://tweetchat.com/

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Link shortening services http://bit.ly/

http://tinyurl.com/

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Seesmic www.seesmic.com Has both a desktop and web version

Tweetdeck www.tweetdeck.com Resides on your PC

Hootsuite www.hootsuite.com Resides on web

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Navigate to www.hootsuite.com

Click “Sign up now” button

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Fill in account information

Click “Create Account” button at the bottom

Add desired social networks

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Select Twitter from list of social networks

Click “Connect with Twitter” button

Fill in Twitter username and password

Click “Authorize” button to permit Hootsuite to connect

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Tabs

Search

Streams

Tweet Box

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Home Feed - Tweets of all people that you are following

Mentions – Tweets that include @KNRose

Direct Messages – Tweets sent privately to KNRose

Sent Tweets – Tweets sent by KNRose

Page 44: Olli Twitter Class October 2011

Click on “+” in tab section

Type name of tab

Click “Add Streams” button

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Streams are groups of related tweets

Can be created from searches, keywords or Twitter lists

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Click the “Lists” tab

Select desired list from those presented

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Click the “Keywords” tab (Words found with “#”)

Enter up to three sets of keywords to track

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Click the “Search” tab

Enter criteria in box indicated using search syntax

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[email protected] www.linkedin/in/kathynrose @KNRose