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Online identity and employability: building a professional digital profile
@lisaharris
20th February 2015
Plan for today
• Online identity – one or many?
• Building your professional online identity
– What are employers doing?
– What can job seekers be doing during their studies?
– Digichamp case studies
• Please use this shared document to record your group’s responses to the exercises
Digital Literacy
• “Digital literacy is the ability to locate, organise, understand,
evaluate, and analyse information using digital technology. It
involves a working knowledge of current tools and an
understanding of how they can be used”
• “The active management of online activities such as
collaboration, networking , content creation and curation in
order to “stand out from the crowd” in today’s job market”
• “an ability to respond positively to change”
IDENTITY AND PRIVACY
Dare you Google yourself...?
Your digital identity
• 3 very basic short tutorial videos (5 minutes each) produced by the Internet Society
• Aleks Krotoski on anonymity v authenticity online
• More detailed reflection from Costa and Torres
• Detailed posts on this topic from #UOSM2033 students last term
Reppler
• Check your own social media profiles. The tool highlights any inappropriate content, and shows you what aspects of your information are publically available. Then you can connect directly to Facebook to edit your privacy settings and adjust the visibility of your content as necessary.
• Timehop allows you to delete unwanted items from Facebook
• “Every potential candidate for 2040 presidentalelection is now unelectable due to Facebook” - satire
Exercise 1
• Do you maintain a single identity online, or multiple identities across different networks?
• What is the rationale for your approach?
• Please use this shared document to record your group’s responses
Brian Solis:your digital reputation precedes you
“Unlike real life though, your digital footprints are there for anyone to find on Google, social networks, and in communities. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you. Whether pure, sinister or simply inquisitive, whatever the reason, today these pieces construct a semblance of you and whomever sifts through your online legacy is left to their own surmise. This is too important to leave to chance. Online is the new real world. This is your life.”
“If we do nothing and continue to post along our merry way, we become the victim of chance and circumstance. What others see and assume, the impressions that form, the opinions that arise, and the decisions they make as a result, are defined for us if we do not first define and reinforce what we want them to be.”
Brian Solis continued
• Are we all “accidental narcissists”?
• The “ephemeral web” = Snapchat
• The “anonymous web” = Whisper, Secret
• “Anonymous or pseudonymous posting can relieve us of the burdens of social media, and the resulting narcissistic behaviour.” (4Chan/MOOT)
• Really???
Digital Footprints: good or bad?
• It requires a long term strategy to develop a digital “footprint” which demonstrates our skills, and build an appropriate network of contacts.
• The successful author and speaker Chris Brogan talks about “paying it forward” – meaning we should give before we receive.
• For a more negative view of “digital tattoos”, see this TED video presented by Juan Enriquez of Harvard
Bedtime reading
Justine Sacco – an update
Exercise 2
• What does the Justine Sacco story tell us about the opportunities and challenges presented to individuals/organisations by online social networks?
• Is this any different to pre-internet notions of “celebrity”?
• Please use this shared document to record your group’s responses
BUILDING A PROFESSIONAL ONLINE IDENTITY
The Future of You“Welcome to a new era of work, where your future depends on being a signal in the noisy universe of human capital. In order to achieve this, you will need to master three things: self-branding, entrepreneurship, and hyperconnectivity.”
By Tomas Chamorro-Premuzic, in the HBR blog
Did you know…?
Digital marketing principles can also be applied to ourselves to networks and attract potential employers
Creative videos produced by candidates now play an important role in the job application process
As do blogging, tweeting and participating in relevant online communities such as LinkedIn
38 million students and recent graduates are now on LinkedIn, its fastest-growing demographic.
Socialnomics 2014 by Erik Qualmann
So what are employers doing?
• According to a recent study by Jobvite– 92% of recruiters use social media in the hiring process– 80% had been positively influenced by a candidate’s
professional social network profile– 78% had been negatively influenced towards a candidate’s
inappropriate use of social media
• The best candidates might not be actively looking for a new job (up to 90% of the workforce)
• Social media can identify the best talent , encourage conversation and build relationships with them
• Enables recruiters to promote their company as “a great place to work”
According to the British Computer Society…
Employers increasingly require validation of digital literacy skills and employability can depend on it.
Why is Digital Literacy important to employers and employees?
• Digital literacy is required in 77% of all employment• Digital literacy is expected to be required in 90% of all
employment by 2015• Employability for graduates increasingly requires a broad
range of digital literacy skills• Employers expect graduates to be able to communicate using
digital media”(http://www.bcs.org/category/17854)
Why should you care?
A standard CV is no longer sufficient to stand out from the crowd in a global and rapidly evolving job market.
“We are currently preparing students for jobs that don’t yet exist, using technologies that haven’t been invented, in order to solve problems we don’t even know are problems yet.”- Karl Fisch, “Did You Know”
http://www.youtube.com/watch?v=YmwwrGV_aiE
So what should job seekers do?
• Recognise that building an online personal brand is now a critical aspect of career development
• It boosts our reputation and gives us new skills in communication, creativity and reflective thinking.
• The information we display on social networks should actively encourage rather than discourage potential employers
• Don’t “opt out” - finding NOTHING about a person on a Google search creates a negative impression too
Advice from a recruiter
Using social media to get a job
• Connect (LinkedIn, FB, Twitter)
• Collaborate (Skype, Dropbox, Google Drive)
• Create (Wordpress, Soundcloud, Pinterest, YouTube/Vimeo)
• Curate (ScoopIt, Delicious, Slideshare)
• A free blog allows your content on many of these tools to be pulled in – read this post
• And check out this ad for interns by The Spectator
Blogs: pulling it all together• Use the blog framework as a central point pulling in your
other social media content:– Tweets – Flickr – LinkedIn – Vimeo - Slideshare – Pinterest
- Soundcloud - YouTube• You can also embed other social media within individual blog
posts• Video is increasingly important, especially authentic user
generated content• Provide sharing buttons • These activities provide a regular supply of “googlejuice” to
the blog
• Detailed posts on building your online professional identity from #UOSM2033 students last term
Google likes blogging
• Social media interaction with digital content is the *biggest influence* on its search visibility:
1. Facebook shares2. Facebook comments3. Facebook likes4. Tweets
http://www.socialmediastrategist.co.uk/blog/1-news/175-social-media-seo
“Lif
e-w
ide”
an
d “
life-
lon
g”
lear
nin
g
Contacts
Experts
Teachers
Classmates Friends
Family
Coworkers
Synchronous Communication
Mobile Texting
Video Conferencing
Microbloging
Instant Messaging
RSS
Wikis
Blogs
Subscriptions readers
Podcasts
Social Bookmarking
Social Networks
Information ManagementLibrary/
Texts
Open CourseWare
Evaluating Resources
Scholarly Works
Locating Experts
Wendy Drexler (2008)
www.employadam.com
• The original video• Why it works• The follow up video
Exercise 3
• Check out this article reviewing Adam’s approach.
• Why do you think his strategy was so successful?
• Please use this shared document to record your group’s responses
Digital Champions
Sam Su
Oliver Bills
Marina Sakipi
Panos Grimanellis
George Georgiev
Hamed
Ayhan
Hame
d
Ayhan
Farnoosh Berahman
Manish Pathak
Ivan Melendez
Ahmed
Abulaila
Lucy Braiden
Alessia
Fiochi
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Digichamps: Ivan Melendez
• KISM MSc @ Southampton 2012
• Helped out with employability workshops and university events
• Now working for Hootsuite in Vancouver
• http://moocs.southampton.ac.uk/digital-marketing/2014/10/10/building-professional-online-profile/
Digichamps: Flo Broderick
• Took Digital Marketing and CI modules, learned interviewing skills and video editing
• Helped out in a big way at Digital Media Europe
• Masterminded student contribution to Digital Literacies Conference
• Provided student perspective on our research into online learning MOOC filming in Portus
• Now in Madrid working for Telefonica Digital
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Joining the Digichamps
• More information:– Digichamps Blog– Facebook Group– What do the Digichamps do? (video)
• Digichamps help staff and students with educational applications of new technologies, build professional online profiles, and manage social media for live events.
• Students from all University Faculties & all levels of study • Send a note to Lisa explaining why you would like to join
the Digichamps and highlighting the skills you offer / would like to develop
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Exercise 4
• So how are YOU going to use social networks more effectively in order to build/manage a professional online profile?
• Please use this shared document to record your group’s responses
Useful resources
• Social media for the terrified (by Sue Beckingham, Sheffield Hallam)
• http://www.southampton.ac.uk/careers/students/events/online.html - webinar on digital footprints (8 mins)
• The digital revolution is still gearing up (Marketing Week)
• A collection of relevant articles on Scoopit
• Books you may like on Pinterest
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