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How to advertise yourself
as a Yoga Teacher Ana Paula Coelho
What are we going to learn together?
Self-presentations that matter;
How to make the best copyrighting for business and events;
Keywords that matter to Google (basic SEO concepts);
Easily creating websites and e-mail marketing;
Building References online (link building);
Social Media Marketing;
How to make proper content (photos, videos) using what you have in hand;
Basic skills on editing photos;
How to build a basic poster;
Tracking goals;
Design Thinking.
Day 1 Day 2
Hours:
13:30 – 16:30
17:00 – 20:00
Who am I?
Advertisement degree
MBA on Entrepreneurship in Digital Marketing
12 years of experience in IT/Marketing Communications
1 year of Yoga
Hackschooler
Who are you? It’s also a fundamental marketing question
Exercise
The yoga teacher worksheet
Who are you? It’s also a fundamental marketing question
Write your presentation
Short (500 characters – better 240) and long (300
words).
Short: name, what’s your speciality, where do you teach
(or formation), how many years of yoga, styles and side
knowledge.
Long: tell your story telling what you love to do and
why and pointing out your strenghts.
Break
What’s your Dharma?
What do you sell?
When people look for this type of product or service,
how they ask for it?
First level intensive course
4 weeks yoga intensive course in Thailand
Agama Yoga Level 1
28 days yoga retreat Thailand
One Month Yoga Ko Phangan
What’s your Dharma?
What do you sell?
When people look for this type of product or service,
how they ask for it?
First level intensive course
4 weeks yoga intensive course in Thailand
Agama Yoga Level 1
28 days yoga retreat inThailand
One Month Yoga Ko Phangan
SEO
Search Engine Optimization
Search terms
Keyword Planner
Original copyright (different than for your website)
Image names
Image size
References
Mobile friendly
Use a Seo Checklist (before and after publishing your site)
Long tail
SEM
Search Engine Marketing = Google Adwords
Exercise
The spiritual event/product
Content Images, Videos, Posters and flyers
Photos To have professional: use one of the many travellers
photographers around;
If not, know the basic of photography and use a fairly good camera and do it (iPhone 4 or up will do the trick);
Use nature ambiance and sunlight (better about 1,5 hours before sunset);
One yours (face – not selfies), 2 of your main product and 2-3 of your auxiliary products.
Let’s do it together?
Exercise: pair up and use your equipment
Making good photos with iPhone + Photoshop
Short lesson on images for web
Size – Kilobytes (Kb) or Megabytes (Mb);
Dimensions – How many pixels of width and height (e.g:1240x800px);
Resolution – How many pixels (dots) per inch;
High quality – printing (300dpi);
Optimized quality – web (72dpi);
Filetype – Jpeg(jpg) or PNG
Acceptable, but need work: PDF, PSD, RAW, ...
Not acceptable: gif, doc, cdr...
For edition: Photoshop (print) or Fireworks (web)
Break
A small lesson on Photoshop
Filters (and layers)
Brightness
Contrast
Captions
Save for web
Imagebank
Unsplash
The Noun Project
CC Search
Photl
Stockvault
How to make a killer poster
Yoga poster templates
Canva
Or hire someone
Upwork
Fiverr
Break
Facebook images
Template for images on facebook
Canva, Upwork, Fiverr...
Videos
Testimonials
Nature background, good light, good audio
Name, country, service bought
Satyama Testimonials
Showing your product/service
Shibari Healing
Manee
Fluxonomia 4d
Exercise
Make and edit a video (group exercise)
Where are you? Digital presence matters
Have your own place
yournameandspeciality.com
www.yogitantra.com or www.shibarihealing.com
Platforms:
Wordpress
Tumblr
Squarespace
Wix
Yogi Sites
What needs to be on your website?
Home
Your picture, your primary service and your diferential value proposition
Testimonial
How to book your service/buy your product/get in touch
E-mail subscription (for retreats/workshops)
Other pages
Services/products (one landing page for each)
About (big personal presentation)
Testimonials/reviews (preferably in video or with photos)
Contact/where to find you
What is a good Landing Page?
Example of good landing page
Reaching people
Mailing
Subscription (opt in)
Opt out link (all e-mails)
E-mail Marketing Tool (Mailchimp)
Sent day and time and subject
Followers
Blog
Third parties websites (Yogatrail, for instance)
What is a good e-mail mkt?
Example of good e-mail marketing
Which information you need organized?
Presentation and photos and video of the school/teacher
Titles, dates, prices and descriptions on each product
Different optimized good photos for each product
Videos/testimonials for each product
Yoga websites
1. Yoga Trail
2. Book Yoga Retreats (8 weeks before – accommodation needed)
3. Book Retreats (accommodation needed)
4. Let’s Glo
5. Yoganonymous
6. Vydya
7. Retreat Guru
8. Retreat Network
Events
All events in
Eventbrite
Wherevent
Eventerbee
Phangancalendar
We Love Ko Phangan
Meet Up
Exercise
Build your profile on Yoga Trail
Ask for reviews (importing mailing list)
Break
Be popular How to use Social Media wisely
Page (1% reach)
Events (invite properly – use city and/or past events)
Communities (know the rules)
Videos (uploaded on fb – song copyrights)
Ads
Most important: correct targeting, timing and budget (low).
Test and adapt.
Hashtags
Look for popular hashtags in your field (#yoga #om ...) and use
them on every post
Mentions
@yourschool, @influencers, @customers, @partners.
Videos
Snapchat and/or Periscope
Youtube or Vimeo
Hangouts on air – webinars
Video-courses
Udemy
Excercise
Communication Plan
Break
Tracking
Google Analytics
Facebook Insights
Wordpress Analytics
Youtube Analytics
Track and measure
Tracking sheet
Reach Enlightenment Meditate upon it
Golden Circle
Golden Circle
Empathy Map
Maslow Hierarchy of Needs
Business Model Canvas
Exercise
Empathy Map
Thank you!
facebook.com/anapaulacoelho
Yoga Teacher Toolkit:
goo.gl/ygmKzj
