PRESTIGE INSTITUTE OF MANAGEMENTAND RESEARCH

PRESENTATION BY :

PRESENTATION ON ONLINE SHOPPING

INTRODUCTION

ONLINE SHOPPING• It is a form of electronic commerce which allowes

consumers to directly buy goods or services from a seller over the internet using web browser.

• Alternative names are e-web-store, e-shop , online store, etc .

• Online shopping done through mobile is MOBILE COMMERCE OR M-COMMERCE.

• For online shopping customers have access to internet and valid method of payment.

ADVANTAGES OF ONLINE SHOPPING

• Available 24 hours a day : ANYTIME ANYWHERE• If a product is not satisfactory then the consumers

have the ease of returning the product.• Provide the service of Cash on delivery, credit

payment , etc.• Some of the online stores includes labels for free

return shipping . Ex- MYNTRA.COM• Helps us to get our favourite products at a cheaper

buy applying various coupons .

DISADVANTAGES OF ONLINE SHOPPING

• Consumers are at higher risk of fraud than face to face transactions.

• Hackers might break into a merchant’s website and steal names or credit card numbers.

• If there is no access to internet then online shopping is not possible.

• There is less security and these sites are not so much trust worthy

• Sometimes u may get a duplicate , first copy or customs product.

Many companies have started using the Internet with the aim of cutting marketing costs, thereby

reducing the price of their products and services in order to stay ahead in highly competitive markets.

Companies also use the Internet to convey, communicate information, to sell the product, to take feed back and also to conduct satisfaction

surveys with customers.Customers use the Internet not only to buy the

product online, but also to compare prices, product features and after sale service facilities they will

receive if they purchase the product .

We are very well aware of online shopping in our country . From the time it has arrived it is growing like a boom . It has decreased retail sale and window

shopping.

The Internet has brought about sweeping changes in the purchasing habits of the people. In the comfort of one's home, office or cyber cafe or anywhere across the globe, one can log on and buy just about anything from apparel, books, music and diamond jewellery to digital cameras, mobile phones, MP3 players, video cameras ! games, movie tickets, rail and air tickets. Ease, simplicity, convenience and security are the key factors turning the users to buy online

Examples of most used

Online shopping portals

MYNTRA!!!•Myntra.com : India’s largest online fashion website which is famous for clothing’s and footwear with some of its own home brands.

JABONG!!!•Jabong.com : also a very famous online shopping website famous for international big brands with good coupons system . Sells clothing’s, footwear as well as accessories .

FLIPKART!!!• flipkart.com : Famous for clothing , footwear as well as electronics . Recently earned more than 600 crore’s in the DIWALI season sale ! Good grossing website.

AMAZON!!•amazon.in : A big chain of global online market which recently established in India . A website which sells almost everything you want from baby nappies to novels.

THANKYOU#####