t r a n s l a t i n g O R t r a n s f o r m i n g m e d i a

ONLINE TEXTBOOKS

Mark Werner Caroline Sinkinson @markwerner @sinkinsonc

Higher Education context

ONLINE TEXTBOOKS

device ownership FROM DECEMBER

2011 AND EARLY JANUARY 2012, OWNERSHIP OF

DEVICES DOUBLED

10%-19%.

Photo by Melentita2012 CC BY 2.0 Link

ebook reading INCREASED FROM

16% TO 23% AMERICANS

16 AND OLDER

Photo by Melentita CC BY 2.0 Link

print reading THOSE WHO READ

PRINTED BOOKS FELL FROM

72% TO

67%.

Photo by Auntie P CC BY-NC-SA 2.0 Link

textbook cost

$662

$1,200

6% INCREASE PER

YEAR

Photo by Tulan e PublicationsCC BY-NC-SA 2.0 Link

$56 $57

$64 $62 $65

$68

$50 $49

$57 $52 $51

$53

2007 2008 2009 2010 2011 2012

NEW

USED

Photo by quinn.anya CC BY-SA 2.0 Link

solutions

research

project

demonstration

methods

FACULTY STUDENTS

Semi structured interviews

Photo by evanforester CC BY NC 2.0

Student surveys

Photo by Ikhlasul Amal CC BY NC 2.0

Student

response

ANYONE WHO CAN USE A COMPUTER

CAN USE THE TOOL.

I REALLY LIKED THAT I COULD STUDY

ANYWHERE.

Photo by Geir Halvorsen CC BY-NC-SA 2.0 Link

I USED THE NOTE FEATURE TO RECORD QUESTIONS THAT I WANTED TO ASK DURING CLASS OR OFFICE HOURS.

I HIGHLIGHT WITH DIFFERENT COLORS TO MAKE IT EASIER TO REVIEW LATER.

Photo by Geir Halvorsen CC BY 2.0 Link

IN ONE YEAR, I HAVE TO PREPARE FOR

THE CPA EXAM. I WILL NEED TO READ THIS TEXTBOOK AGAIN.

Photo by Contraversion CC BY-NC 2.0 Link

faculty response

I USED MY PRINT COPY MORE BECAUSE I HAD ALREADY MADE NOTES AND HIGHLIGHTS.

Photo by Greenasian CC BY –NC-NC2.0 Link

I DID USE THE ANNOTATION FEATURE A BIT. THE BOOK HAS THINGS IN IT THAT DON'T BELONG.

Photo by Tama Leaver CC BY-NC-SA 2.0 Link

STUDENTS CANNOT MAKE BETTER THAN A C+ IN MY CLASS WITHOUT BUYING THE BOOK.

Photo by 401(K)2013 CC BY-SA 2.0 Link

YOU COULD DOWNLOAD TO SEE HOW

MANY PAGES THE STUDENTS HAD VIEWED.

IN OFFICE HOURS OR CLASS… WE COULD GO RIGHT TO THE RELEVANT PAGE IN THE TEXT.

Photo by Bard College at Simons Rock CC BY-NC 2.0 Link

issues

legal

publ isher Image from morgue file

technical Image from morgue file

Engagement & use Image from http://www.disabroad.org/faculty-advisors/development/

recommendations

choice

support

future

COST

Photo by Philip Taylor PT CC BY-SA 2.0 Link

cost

support

future

CHOICE

Photo by PaulSteinJC PT CC BY-SA 2.0 Link

cost choice

future

SUPPORT

Photo by Theen PT CC BY-NC-SA 2.0 Link

cost choice

support FUTURE

Photo by B Tal PT CC BY-NC 2.0 Link

Transform ~ Don’t Translate

Photo by B Tal PT CC BY-NC –SA 2.0 Link

Thank you