Our edifier Rory Sutherland

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<ul><li><p>Our edifierRory Sutherland</p></li><li><p> Mr. Sutherlands Advice:Perspective is everything Reference:TEDx Athens, 18:24,Filmed December 2011, Rorys Sutherland Public Speech in Athens, Greece</p></li><li><p>What does Sutherlands advice means for our project?Reality is not particularly a good guide to human success!</p></li><li><p> Especially:Not only is Logic essential, but also Creativity to expand our horizons </p><p>Success in vast companies are based on technology and good psychology, for example Google </p></li><li><p>It is important to analyze praxeology" because it studies human choices </p><p>In Marketing there are 2 different real values: </p><p> 1.Services - quality 2. how to motivate people accept our ideas&gt; how to create life styles and ways of thinking, for instance restaurants</p></li><li><p>We have to make sure that we are giving the right direction to employees in order to see their job more than a job. </p><p>The communication is aiming in one core idea, there are many stories in a story telling but the core idea is one!</p></li><li><p>How to apply these tips in our start up</p><p>Our Goal: Young peoples ideas being heard. Students articles being published. Young opinions finally gain respect!</p></li><li><p> Young peoples voices have been censored just because of their age.</p><p> Companies ask for young people with proven experience when they don't give us a chance to publish an article signed with our name.</p></li><li><p>So, we are going to:Create perspective for communication students: Not see themselves as employees but as human beings with rights that have been sidelined for so many years.</p></li><li><p>That is what we want ,the people that will write to our site to understand that we have been treated unfairly for so long. We can finally put an end to this situation. </p><p> Age doesn't matter. Opinions matter. Young voices matter!</p></li><li><p>Our Conclusion:</p><p>Creating a good perception is the only way to create good reality!!! </p></li><li><p>ArtiCoThe Article Community</p><p>#Your Article Experience</p></li><li><p>ArtiCo team:Stavroula PollatouIoanna GoumaNarine GasparovaJuliette AmauryDionysia Boziki-Voultsou</p></li><li><p>Panteion UniversityDepartment of Communication, Media and CultureSubject:Introduction to Advertisment &amp; Public RelationsBy Professor Betty Tsakarestou</p><p>Athens, Greece, 2015-2016</p></li></ul>