Our edifierOur edifierRory Rory

SutherlanSutherlandd

Mr. Sutherland’s Advice:

““Perspective Perspective is everythingis everything””

Reference:TEDx Athens, 18:24,Filmed December 2011, Rory’s Sutherland Public Speech in Athens, Greece

What does Sutherland’s advice means for our project?

Reality is not particularly a good guide to human success!

Especially:Not only is Logic essential, but also Creativity to expand our horizons

Success in vast companies are based on technology and good psychology, for example “Google”

It is important to analyze “praxeology" because it studies human choices

In Marketing there are 2 different real values:

1.Services - quality 2. how to motivate people accept our

ideas> how to create life styles and ways of thinking, for instance restaurants

We have to make sure that we are giving the right direction to employees in order to see their job more than a job.

The communication is aiming in one core idea, there are many stories in a story telling but the core idea is one!

How to apply these tips in How to apply these tips in our start upour start up

Our Our Goal:Goal:

Young people’s Young people’s ideasideas being being heardheard. Students’ articles . Students’ articles being being publishedpublished. . Young Young

opinionsopinions finally gain finally gain respectrespect!!

Young people’s Young people’s voicesvoices have have been been censoredcensored just because of just because of their their ageage..

CompaniesCompanies ask for ask for youngyoung people people with with provenproven experience when experience when they don't give us a chance to they don't give us a chance to publish an article signed with publish an article signed with our name.our name.

So, we are going to:Create perspectiveCreate perspective for for communication students: Not communication students: Not see themselves as employees see themselves as employees but as but as human beings with human beings with rightsrights that have been that have been sidelined for so many years.sidelined for so many years.

That is what we want ,the people that will write to our site to understand that we have been treated unfairly for so long. We can finally put an end to this situation.

Age doesn't matter. Opinions matter. Young voices matter!

Our Conclusion:

Creating a Creating a good good perceptionperception is the is the

only way to create only way to create good realitygood reality!!!!!!

ArtiCoThe Article Community

#Your Article Experience

ArtiCo team:Stavroula Pollatou

Ioanna GoumaNarine Gasparova

Juliette AmauryDionysia Boziki-Voultsou

Panteion UniversityDepartment of Communication, Media

and CultureSubject:

Introduction to Advertisment & Public Relations

By Professor Betty Tsakarestou

Athens, Greece, 2015-2016