PACK-Its case analysis

Tarun BhattPgdm2-1544

Awareness of children's healthy eating choices

Not sensitive in price

Hot lunch programs suppliers

High population

High competitors

SYNOPSIs

• Business was started by six students of Fresh Nutrition food for children named Pack-iTS

• They targeted working families who finds difficulties in managing house work and office work.

• Partner consider different methods of promotion

• Provide flexibility in selecting food for both parents and children's.

• The partner are considering for fund raising program as they have competitors in this market

ANALYSIS

14

S

OT

W

• Nutritious food•Variety of options • Time

restraint• Budget

Restraint• Fund

Raising policies

• High competition

• No cafeteria in schools

• Health conscious

society

RE

C

O

M

M

EN

Spend more time on business

Take the fund from government

or any other angel investor.

As income level are high can charge more

Should appoint some

administrators as they are doing full

time course

Maintain the quality of food for fund raising as per

TVDSB policy