PoSsiBle Paolo S. Bellosillo, CE
Chapter 6
Analyzing Consumer Markets
PoSsiBle Paolo S. Bellosillo, CE
To be successful in marketing
PoSsiBle Paolo S. Bellosillo, CE
You have to connect with customers
PoSsiBle Paolo S. Bellosillo, CE
By understanding their
PoSsiBle Paolo S. Bellosillo, CE
Cultural (c/vulture) Behavior
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Social Behavior
PoSsiBle Paolo S. Bellosillo, CE
And Personal Behavior.
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You have to know what the customer
PoSsiBle Paolo S. Bellosillo, CE
Is thinking based on these 4 processes:
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PoSsiBle Paolo S. Bellosillo, CE
(1) Motivation and what drives them
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PoSsiBle Paolo S. Bellosillo, CE
(2) Perception and how they see things
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PoSsiBle Paolo S. Bellosillo, CE
(3) Learning and how they absorb things
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PoSsiBle Paolo S. Bellosillo, CE
(4) Memory and how they retain things.
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PoSsiBle Paolo S. Bellosillo, CE
2 factors that affect customer’s needs
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Are the Satisfiers
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And the Dissatisfiers
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PoSsiBle Paolo S. Bellosillo, CE
That affects how they buy.
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PoSsiBle Paolo S. Bellosillo, CE
The key to marketing success
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PoSsiBle Paolo S. Bellosillo, CE
Is to know the customers.
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PoSsiBle Paolo S. Bellosillo, CE
Chapter 6: Analyzing Consumer Markets
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