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Paramore Self Titled digipak analysis

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Page 1: Paramore Self Titled digipak analysis
Page 2: Paramore Self Titled digipak analysis

Paramore (2013)

This album does not have

the band’s name/title,

which does not follow

regular conventions of

album covers as the vast

majority include these on

the front of their albums.

Instead of this, the album

had a sticker on top of the

plastic case with the logo

on and the latest singles,

which will attract more

people to buy the album as

they will then know who the

band is and what songs are

on this album, which will

attract more fans.

The main image is of all three

members of the band, in front

of a black background, with

coloured powder over them.

The image being of the three

contrasts their previous

albums, as all of those had

different images on the front,

for example Brand New eyes,

which included an image of a

butterfly, and this album

suggests a new beginning, as

before this album was

recorded after two of the

founding members of the band

left. The image of the three

suggests that they are

stronger now, and that it is

time for a change, as the main

image is of them. The coloured powder links to their music

video for the first single off this album,

Now, as in that video there is lots of

coloured powder around the band. This

is the first link to the images on the

covers to the songs on the album.

Page 3: Paramore Self Titled digipak analysis

Paramore (2013)the inside of the cd case

includes a lyric booklet, as

well as the disk. This yet

again uses the same font as

the rest of the album,

creating a house style.

text

The disc is fully black,

however there is still three

lines visible as well as the

band's name. This perhaps

suggests that the band

were able to get through

dark times, even when it

seemed as though they

weren't, as somehow the

two blacks are contrasting

enough to be visible. the

band's name is yet again in

the same font, which yet

again highlights the house

style and synergy within the

album. The three visible

lines also link to the band's

logo of the three bars.

Page 4: Paramore Self Titled digipak analysis

Paramore (2013)once the disk is removed, it

reveals this image of front

woman Hayley Williams,

with her back turned. She is

wearing a denim jacket with

the words "grow up" on it,

linking to one of the songs

which is on this album. As

you will see on further

slides, the "grow up" jacket

has become in itself an

aspect of the band within the

self- titled era.

text

This may also link to Andrew Goodwin's theory of the male gaze,

as it is just Hayley Williams in this image, and not the other

members of the band. As she is the front woman, this is typical,

however this still links into Andrew Goodwin's theory as many of

Paramore's fans are male, therefore highlighting the importance of

Hayley, within the male gaze.

The clothing that Hayley

is wearing within this

image is the same as

that in the front cover

image, therefore linking

the two. the colours are

similar to those of the

whole album design,

therefore yet again

highlighting the house

style within the album.

Page 5: Paramore Self Titled digipak analysis

Paramore (2013)There are two blue

lines at the top of the

album, which look as

though they could

have been spray

painted on. This links

back to the inside of

the case, as the back

of Hayley’s jacket is

spray painted with the

words Grow Up. It

also contrasts the

black of the

background.

The track listing is in the

font that has become

associated with the band

since this album’s release,

and is the same font as the

band’s name on the sticker

on the front of the album.

This give the album a feel

of professionalism and

continuity as the font is the

same throughout.

The font is all in capital

letters, however each letter

is a different size,

suggesting that this font is

handwriting. The E is simply

three lines, however this is

a link back to the bars logo

that is a well known logo of

the band. There are also

only three members of the

band, so each line could

represent a member of the

band.

Another link to the music video for Now is visible

with the coloured flares at the bottom. To me it

seems that the plain back background and the

dashes of colour around the outside of the case

suggest a glimmer of light in a dark time, a new

beginning after a dark time.

In the bottom left hand

corner, there is a

barcode, yet again

visible on all albums.

This is also a legal

requirement so that

the product can be

scanned.

The bottom right hand of

the back cover includes

information about the

record label. This is a

legal requirement and so

is included on the back of

all CD cases, Dual Case

or not.

Page 6: Paramore Self Titled digipak analysis

Continuation & logosSince the release of the album, the font used on the sticker on the case and on the back of the

album has become more like a logo of the band. Along with the three bars (which have been the

logo since around 2011), anything that is seen using that font is considered to be associated

with the band.

As previously mentioned, the band have also got another logo, the three bars. This came about

around mid 2011, after two of the original members of the band had left. Each member has it

tattooed, and it was also the cover for their singles released before the recording of the album.

Every stage set up since the release of the album has somehow incorporated both the bars and

the font, which highlights that these tours and shows are part of the album cycle and continues

to promote the album.

The microphone box with the logo on

is placed centre stage at every live

show. As you can see from this

image, the font has been changed to

be associated with the latest album.

The tattoo that all three members of the band have,

which has become the logo for the band.

The cover of the Singles Club. The first release since

the departure of two members.

Page 7: Paramore Self Titled digipak analysis

Album incorporated into live

shows & music videos

For shows before the official release of the

album, Hayley wore the jacket used for the

album photo shoot on stage. This jacket was

not only part of the album because of the photo

shoot, but also Grow Up is the title of one of

the songs on the album.

For the US leg of the self titled tour, Hayley

wore a leather jacket, which also had the

phrase “grow up” on the back, however it was

in a slightly different font. Hayley would have

worn this jacket for the first song of the set,

which was Grow Up, yet again linking her

jacket to the album.

For the Us leg of the tour, for the final song Still

Into You, the band released balloons into the

crowd, similar colours of those that were in the

video for the song. This links the album, the

single and the live shows together as they all

relate to each other.

Page 8: Paramore Self Titled digipak analysis

Stage set ups since releasesSince the release of the self- titled

album, all of the stage set ups for the

band’s performances has incorporated

either the bars logo or the font,

sometimes even both. This highlights

the fact that these shows are part of

the album cycle, and that the vast

majority of the songs performed will be

off the album as they are the most

recent. In cases of festivals, including

the name of the band as part of the set

up means that people who have never

heard of the band before now know

who they are, so if they like them they

will be able to look up the band at a

later date.

For 2014, the band’s stage set up was a

light wall, which showed lyrics and other

things associated with the band, whilst

the songs were playing. Behind this

were several disco balls, which were

placed so that they were in the shape of

the bars logo. For the first half of the

sets, the balls would be covered with a

white cloth, so when the balls were

revealed it was a surprise to the fans.

Page 9: Paramore Self Titled digipak analysis

Variant copiesThere are no variant copies of this album, apart from a

vinyl, which is only available from the band’s webstore.

The vinyl bundle included the album on vinyl, a cd, an

exclusive 7” vinyl including two previously unreleased B-

sides, an exclusive poster and a certificate of authenticity.

This is not the first time that the band has released

something like this, as they had done something very

similar to this for their previous album.

Along with the bundle, the vinyl was also available on its

own.

Another two exclusive bundles were available when the

album was released, which included everything featured in

the main bundle, however both also included a photo

book, of photos which were taken by the band during the

process of recording this album. One of these bundles was

also available with a hoodie, featuring lyrics of one of the

songs off the album, however this could be purchased on

its own from the webstore as well.