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FoodFight Parent Wellness Workshop

Parent wellness 2015-04-27-for pdf

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FoodFight Parent Wellness Workshop

More than HALF of the U.S. adults are obese or overweight

More than 160 million Americans are overweight or obese - low income neighborhoods have higher percentages of overweight or obese populations

1 out of 3 children in the U.S. are overweight or obese

This is the 1st generation in human history that will have shorter lifespans than the previous one

Actual causes of death in 2013

Actual Causes of Death in the United States, 2000." JAMA (Chicago, Ill.) 293.3

(2005): 293. Print.

IllicitDrug Use

SexualBehaviorsFirearmsMotor

VehicleAccidents

Toxic Agents(pollutants,

asbestos, etc)

MicrobialAgents(flu, etc)

AlcoholConsumptionPoor Diet/

PhysicalInactivity

Tobacco0

100,000

200,000

300,000

400,000 Experts say diet has surpassed tobacco as having a leading cause of death

Cost of diet-related disease

The U.S. spends more than $1 trillion dollars on health care, more than any other industrialized nation, and we are sicker and fatter than ever.

Effects of obesity

CANCER

Stroke

Sleep Apnea

Type 2 Diabetes

Hypertension

High Cholesterol

Heart Disease

Asthma

Gallbladder disease

Bladder control problems

Poor female reproductive health

Musculoskeletal disorders

Gout

OsteoarthritisErectile Dysfunction

It doesn’t have to be this way....

What are FoodFight’s goals?

Inspire you to:

• Value your health and wellbeing and make positive changes in your diet

• Serve as a healthy role model for your children

• Become an advocate and active supporter in school based wellness efforts

Why do we eat what we eat?

Portion distortion

Ubiquity

Chains target low income communities and cluster in neigh-borhoods with 30% fewer super-markets than upscale areas.

Fast food is a $170 Billion industry:

“Betcha can’t eat just one...”

Food companies exploit our biological preferences with formulas that maximize sugar, salt & fat content.

Manufacturing addiction

The food marketing machine

Self labeling – the smart choice?

The food marketing machine

Self labeling – the smart choice?

“I feel so sorry for the public....” (former Pepsi Exec.)”

HealthyFood0.1%

“I feel so sorry for the public....” (former Pepsi Exec.)”

0.0

1.0

2.0

$3.0

USDA

$.000002

McDonaldsKellogsCokePepsi

$Billions

Let them eat cake

By the age of 12, children

are seeing more than

7,000 ads for food every

year, mostly junk food.

vs.

De facto dietary guidelines

vs.

De facto dietary guidelines

vs.

De facto dietary guidelines

Why does advertising work?

✓ The power of branding

Why does advertising work?

✓ The power of branding

✓ The Nag Factor

Why does advertising work?

✓ The power of branding

✓ The Nag Factor

✓ The Wedge Factor

Why does advertising work?

✓ The power of branding

✓ The Nag Factor

✓ The Wedge Factor

✓ Functional food claims

Functional food claims: a closer look

Functional food claims: a closer look

Got Milk?

Yes, AND 70+ other ingredients such as trisodium phosphate, TBHQ, BHT, and

Part of this

Nutritious

Breakfast!

American Breakfast – Too Sweet for our Own Good?

Part of THIS nutritious breakfast... Really?

Total for “Nutritious” breakfast is 94 grams,

or 24 teaspoons of sugar

Part of THIS nutritious breakfast... Really?

Total for “Nutritious” breakfast is 94 grams,

or 24 teaspoons of sugar

Note: 4 grams of sugar = 1 teaspoonNote: 4 grams of sugar = 1 teaspoon

Part of THIS nutritious breakfast... Really?

94 gramsof sugar

= All

before 9am!

1/2 of our sugar comes

from soda, juice, ice-

cream, and candy

1/2 comes from hidden sources: e.g. BBQ sauce, tomato sauce, ham-burger buns, etc.

We have become Sugar Addicts:Today

The average American consumes

approximately 3 pounds per week.

Prior to 1950 Americans

consumed about 15 pounds of

sugar per year.

This is Your Brain On Sugar

This is Your Brain On Sugar

Nutrition 101

Standard American Diet

The S.A.D. diet

Nature’s perfect energy drink

3 Pillars of health

EAT A RAINBOW

EAT LEAFY GREENS FIRST

EAT AS CLOSE TO NATURE AS POSSIBLE

Eat a rainbow

• Carbohydrates – Our main source of ENERGY or FUEL for the body and brain

• Carbs should make up 50/60% of our diet

• Fruits and vegetables are one of the best sources of carbs

The myth about carbs – do they make you fat?

Healthy CARBS

• Vegetables

• Fruit

• Whole grains

Unhealthy CARBS

• Bagels, white

bread

• White pasta,

white crackers

• Candy

• Juices, sodas

Brown: the newest color in the rainbowWhat exactly is a whole grain?

Examples of whole grains: • Brown rice • Quinoa • Oats • Couscous • Wheatberries • Whole wheat

pasta, etc.

Fiber: the best kept secret in the whole grain family

• Promote regular bowel movement leading to less toxic waste in colon

• Removes cholesterol

• Makes you feel full longer

Good sources of fiber: • Legumes (beans,

lentils, etc.) • Leafy greens • Whole grains • Seeds • Nuts

Eat leafy greens first Why? Because they:

• Are rich in vitamins, minerals, protein and fiber

• Boost metabolic function

• Keep you full longer

• Best nutritional bang for your buck!

• Broccoli • Kale • Chard

• Spinach • Arugula

Best leafy greens are:

Why do we need protein?

• Builds and maintains muscle, skin, blood, and cells

• Protein is important to eat it in the morning as well as throughout the day because it balances blood sugar

• Protein promotes weight loss and maintenance because it keeps you full.

Which foods have protein?

Animal Protein Sources

• Beef

• Poultry/Pork

• Fish

• Eggs

• Dairy products

Plant Protein Sources

• Beans

• Nuts and Nut Butters

• Seeds

• Soy products

• Whole grains

Why is fat important?

• Fats TRANSPORT vitamins and make up CELL MEMBRANES

• Fats provide INSULATION and protect VITAL ORGANS and REGULATE BODY TEMPERATURE

Healthy fats: is there such a thing?

• Get your healthy fats from plant sources, such as nuts and avocado

• Choose leaner meats and seafood

• NOTE: TRANSFATS (anything that is

hydrogenated or partially-

hydrogenated) have been proven to

be toxic and lethal. Do NOT consume.

Eating close to nature –

Ask yourself... ?

Eating close to nature – Ask yourself:

Can I imagine it growing or being raised?

Eating close to nature – Ask yourself:

How many ingredients does it have and do I recognize them?

41 Ingredients

1 Ingredient

The Danger of Food Additives

Based on our SAD diet,

Americans eat 6-9 pounds of food additives per year.

Side effects include: neurological disorders, increased allergies, increased infertility, increase in cancer and weight gain

America’s favorite food additives: 26% Acesulfame potassium 21% Sodium ascorbate 16% Propylene glycol 13% Monoglycerides 14% Gum tragacanth 10% Red #40

The scourge of sugar sweetened beverages.

Ask yourself: Does it pass the Grandma Test?

• Sugar sweetened beverages • Processed packaged snacks • Fast food

Become a FOOD DETECTIVE

Supermarket Shopping Strategies

The 5-5-5 RuleMake sure your packaged food contains:

Dodging consumer traps in your supermarket

• Shop the perimeter

• Don't shop hungry – make a list

• Beware of health claims!

• Be wary of items at eye level

• Be skeptical of coupons and specials

Cooking 101

Cooking literacy has declined as parents worked harder and have had less time to share knowledge and experience

The American food industry saw this as an opportunity to sell us more prepared, processed foods at a huge profit.

• Cut up and sealed apples cost $5/pound vs. a pound of whole apples that cost $1.47

Cooking 101

The fact that people don’t cook (and don’t know how) is the single largest contributor to the obesity epidemic

The benefits of home cooking:

• Control over the sugar, fat and salt in your diet

• Less expensive

• Creative, fun, and the glue that holds friends and family together

Economics: “Fact”: Fast Food is Cheaper Than Mom

FoodFight – 10 steps to better health

1) Drink more water

2) Limit or remove Sugar Sweetened Beverages

3) Eat a healthy breakfast

4) Eat dark leafy greens

5) Eat more whole grains

6) Read food labels

7) Eat less meat

8) Eat fewer processed foods

9) Get more exercise

10) Cook with friends and family

The Power of YOU

Never doubt that a small group of thoughtful people can change the world. Indeed, it’s the only thing that ever has.

– Margaret Meade

Questions?