SUBMITTED BY –CH.NARESHSMCDC-BBA

INTRODUCTION

Paytm (abbreviated for PAY-Through-Mobile) is an Indian e-commerce shopping website launched in 2010 owned by One97 Communications which initially focused on Mobile and DTH Recharging. It gradually provided recharging and bill payment of various portals including electricity bills, gas bills as well as telephone bills. Paytm entered itself to e-commerce in India in 2014.

Its having over 20mn registered users. In a short span of time Paytm has scaled to more than 15 Million orders per month.

Team of 2000+ employees across Delhi, Mumbai, Chennai, Kolkata and Bangalore with International presence in Singapore, Dubai, South Africa and Nigeria

The world is increasingly mobile: people want access from wherever they are, whenever they need it. At Paytm, you have the option of recharging and shopping from whenever, anywhere and are equipped with a secure online wallet called Paytm Cash.

20 Global operators & 50 Enterprise customers

Funded by Ant Financial, SVB Financial Services, & SAIF Partners, Ratan Tata

TIMELINE

2009-10 Launch of paytm –online recharge portal , India biggest in this category . 2010-11 Raises series C funding from SAP ventures. Handles over 35 billion calls

on a monthly basis on the one97 platforms . 2011-12 Over 500 million subscribers handled on a daily basis. Organizationally crosses 1000 employees . Launch of bills and ticketing vertical in paytm . launches services with 3 operators in Africa . 2012-13 Launch of Adworks -- mobile advertising platforms.

1. Expansion in international market. 2. Handling over 40 billions calls monthly basis on its platforms .

SERVICES OFFERED Mobile recharge DTH recharge Mobile Bill Payments Data Card Recharge Data Card Bill Payments Landline Bill Payments Electricity Bill Payments Gas Bill Payments

THE BEST SERVICE BY PAYTM FOR PEOPLE

MERCHANTS POWERED BY PAYTM

Live over 15000 online merchants already!

CONSUMER EXPERIENCE ON MOBILE

2 m + transactions/d

ay

9m + saved cards

It’s system auto detects type of card, thus reducing the step of customer choosing which card he uses

PAYTM – AUTOMATIC CARD DETECTION

User card details already saved, only CVV needed, reducing the most painful step of remembering card details.

PAYTM – OVER 8 MILLION SAVED CARDS

Actual real-time information on any bank’s performance helps user in making right choice and reduces failures.

PAYTM - REAL TIME BANK PERFORMANCE

Bank wise Breakup on Transaction Amount/Count

Hourly traffic for yesterday and comparison with last week/month

Complete Transaction and Bounce rate analysis

Bank-wise performance

Failure Transaction Analysis

Gateway-wise performance

PAYTM – MANAGEMENT INFO.SYS & REPORTING

SOME OF GRAPHICAL REPRESENTATIONS LAUNCHED BY PAYTM

PAYTM AWARDS

2014 – Paytm App is a finalist at the international Meffys in Consumer Trust category

2014 – Paytm is Gold Winner at the MMA Smarties in the Mobile App category 2014 – Paytm is Silver Winner at the MMA Smarties in the mCommerce category 2014 – Paytm gets recognized among Delhi/NCR’s Top 50 Brands at a celebration

by Paulwriter 2014 – Paytm wins the Best Mobile Money product at the 4th India Digital

Awards 2013 – Paytm wins Knowledge Faber Best Mobile Wallet Program Award 2013 – Paytm wins a special mention in m Billionth Awards in

mCommerce/mBusiness category 2013 – Paytm is Gold Winner at the MMA Smarties for mCommerce 2012 – Paytm is recognized as the Most Innovative Startup of the Year at the

Entrepreneur India event organized by Franchise India

Ch.Naresh

SMCDCBBA