Upload
roshan-kavalaparambil
View
3.939
Download
0
Embed Size (px)
Citation preview
VS
The History of Coca-cola1886 It was produced by
Dr.John.S.Penbarton.
1887 It was launched in America
by E.G.Candler
1961 It land in Japan
The history of PEPSI The originator of PEPSI is
Caleb D. Bradham in 1898
Land in Japan in 1947
PEPSI challenge in 1975
Coca-cola vs. PEPSI
Why Pepsi lead
Coca-Cola
OBJECTIVES
32%
68%
68.5%
25%
7.5%
Most of the consumers tasted both Pepsi and Coke
32.5%
67.5%
Pepsi is preferred drink by most of the people
45%
55%• Pepsi is the
preferred one coz of its taste and availability in the market
17.5%
45%
25%
12.5%
55%
20%
15%
10%
62.5%
22.5%15%
52.5%
20%
15%
12.5%
52.5%
47.5%
75%
25%
Conclusion Pepsi seem stronger in all the contributed parts than Coke. Pepsi has more brands than Coke and covers higher media than
Coke. Pepsi cola advertise almost all brands while Coca cola mainly
advertise only one brand i.e. Coca cola. Pepsi market share is evidenced 70% which is the strongest
point of Pepsi.