Performance Marketing v/s Affiliate Network

IntroAffiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Most people think of Performance Marketing

as being affiliate marketing,

but

affiliate marketing is just a subset

TipAffiliate Marketing is generally a cost-per-sale, revenue sharing model where affiliates receive a portion of the sale of any product. .

Source:Pintrest

In the case of cost per mille/click, the publisher is not concerned about a visitor being a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor can not be converted) to the advertiser.

Affiliate NetworkAn affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs.

PublisherAdvertiser

Network

BUYSELL

In Action

International Trend

Merchants favor affiliate marketing because in most cases it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost)

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