How do you measure up? Performing a Social Media Audit

Michelle Post, Ph.D. Certified Social Media Strategist

PDF Available: slideshare.net/mpostphd

Lessons for Performing a Social Media Audit

12/16/2014 ©Michelle Post, Ph.D., CSMS

What Why When

Types How

What is a Social Media Audit?

• It is a full picture of your social sphere presence

• An audit inventories your: – Platforms – Administrators – Content Types – Engagement – And so much more . . .

12/16/2014 ©Michelle Post, Ph.D., CSMS

Why Perform a Social Media Audit

• An audit provides awareness of what is working and what is not

• An audit identifies gaps • An audit creates awareness • An audit produces

accountability & responsibility

• An audit can improve your social media processes

• An audit ensures everyone is on the same page

12/16/2014 ©Michelle Post, Ph.D., CSMS

When to Perform a Social Media Audit

• A new business considering social media

• A mature business using social media

• To perform competitor analysis

• To measure a social media campaign

• Frequency: Could be weekly, definitely monthly, or at least once a quarter

12/16/2014 ©Michelle Post, Ph.D., CSMS

Types of Measurement

12/16/2014 ©Michelle Post, Ph.D., CSMS

Sentiment = Share of

Voice

Influence = Sharing

Conversions = Action

Mentions = Reach

Engagement = Interaction

How to Perform a Social Media Audit

12/16/2014 ©Michelle Post, Ph.D., CSMS

Social Media Audit

Identify

Measure

Record

Analyze

Strategize

Complete a Social Media Audit

Simply Measured • One of the easiest ways to

perform a social media audit is through the use of SimplyMeasured’s FREE tools, http://simplymeasured.com/free-social-media-tools/

• You can also download their guide: Spring Cleaning: How to Perform Your Own Social Media Audit with Template, http://get.simplymeasured.com/social-media-audit.html

Dr. Post’s Audit • Download Dr. Post’s

Checklist for Performing a Social Media Audit, bit.ly/1DEZ4rf

• Download Dr. Post’s Social Media Accounts Worksheet Template, bit.ly/1DEZ4rf

• Download Dr. Post’s Social Media Audit Metrics Worksheet, bit.ly/1DEZ4rf

12/16/2014 ©Michelle Post, Ph.D., CSMS

RESOURCES, RESOURCES . . .

©Michelle Post, Ph.D., CSMS 12/16/2014

Resources

• How To Build a Content Strategy Using a Social Media Audit - http://www.socialmediaexaminer.com/social-media-audit/

• Execute a social media audit in these 6 steps - http://blog.hootsuite.com/social-media-audit-template/

• 9 point Checklist for conducting Social Media Strategy Audit - http://www.optimizesmart.com/9-point-checklist-for-conducting-a-social-media-strategy-audit/

• [Guide] Spring Cleaning: How to Perform Your Own Social Media Audit - http://simplymeasured.com/blog/2014/04/22/guide-spring-cleaning-how-to-perform-your-own-social-media-audit/

• A Social Media Audit You Can Do in 4 Simple Steps - http://commentground.com/Post/60/A-Social-Media-Audit-You-Can-Do-in-4-Simple-Steps

12/16/2014 ©Michelle Post, Ph.D., CSMS

Resources • Social Media Audit Template -

http://blog.hootsuite.com/social-media-audit-template/ • How to Conduct a Social Media Audit on Your Business -

http://stinabee.com/how-to-conduct-a-social-media-audit-on-your-business

• The Quick Social Media Audit Everyone Can Do - http://www.fivetechnology.com/blog/2014/06/18/the-quick-social-media-audit-everyone-can-do/

• Top 4 Tips When Doing Your First Social Media Audit - http://www.prosar.com/inbound_marketing_blog/top-4-tips-social-media-audit

12/16/2014 ©Michelle Post, Ph.D., CSMS

References

• Campbell, K. (2014, February 16). 5 Ways to measure the success of a social media campaign [Blog post]. Retrieved from http://2xmedia.co/5-ways-to-measure-social-media/

• Simply Measured. (n.d.). Spring Cleaning: Perform your own social media audit [PDF]. Seattle, WA: Simply Measured, Inc.

12/16/2014 ©Michelle Post, Ph.D., CSMS

Michelle Post, Ph.D., CSMS

©Michelle Post, Ph.D., CSMS http://reachyourpotential.info/

I Help Bridge Technology With Functionality to Increase Application

Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, and developer.

Her desire to connect and inspire throughout nearly three decades of career translates into her ongoing effort to help the development of ideas, people, content, and curriculum. Dr. Post is President / CEO of three ventures: Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence.

12/16/2014