Your PBE (Personal Brand Equity Test) by Tom Peters (1997)

1. I am known for (2-4 items); by next year at this time, I plan also to be known for (1-2 items)

2. My current project is provocative and challenging to me in the following (1-3 ways)

3. New learning's in the last 90 days include (1-3 times)

4. My public (local/regional/national/global) “visibility program” consists of (2-4 items)

Your PBE (Personal Brand Equity Test) by Tom Peters (1997)

5. Important new additions to my “Rolodex” in the last 90 days are (5+ names)

6. Important relationships nurtured in the last 90 days include (3+ names) – work-search roundtables, networking, social and professional networks – Linkedin, Plaxo, etc

7. My principal “resume enhancement activity” for the next 60-90 days is (1 items)

8. My resume is specifically different than last year’s at this time in the following (1-3 ways)

Engaging our senses to learn

Touch, Smell, Taste – takes in 8% Hearing – takes in 15% Sight – takes in 77%

About Goals . . . large, small or S.M.A.R.T?

1. Small

2. Measurable

3. Attainable

4. Realistic

5. Timely

What is your career track?A practical experiential view of yourself . . . to yourself

A Self Evaluation Process

Career Track of Chet Trybus

Sales Management Marketing Training

High-Tech Products & Services Financial Services Marketing Services New & Existing Business Payroll Services

High-Tech Products & Services Financial Services-New Business

Fortune 500 Marketing Consulting

Sales Management Marketing

Xerox – Malcolm Baldrige Trained SunGard Availability LandAmerica Intelligent Connections BI International IOI Payroll Services

Xerox – Malcolm Baldrige Trained LandAmerica

Major seminars 4,000+ attendees New & Existing Business

25 + years, adjunct instructor at Davenport University, GVSU Seidman School of Business and Jackson Community College Tenure Award at DU

Versatile Industry Adaptable

Dedicated to Success

Quick Study Sales Training LLC

A Self Evaluation Process

OK, so just who is this guy?

Chet Trybus

Honesty, Integrity, Trust

LEFT BRAIN

LogicalSequentialRationalAnalyticalObjectiveLooks at parts

RIGHT BRAINRandomIntuitiveHolisticSynthesizingSubjectiveLooks at wholes

1

Versatile

2

Industry Adaptable

3 Dedicated to Success

4

Quick Study

Leadership

Bottom Line

Strategic Thinker – Tactical Driven

IT Products-Services

Financial Industry

Marketing Services

Consulting

Connected to: Industry Leaders

A Self Evaluation Process

People Process Technology

• Internal Customers• External Customers

My Understanding of . . .

• Business Processes• ROI impacts

• Systems that support the business model

Goal: bring Value to your customers

SOX-HIPAA-REGULATORY

+ +

Educational/Learning/Networking The “Dot-Connection”

SkillsDevelopment

Faith Groups

Social Networks

FriendsFamily

Organizations

Certifications

Education

YOU

Connected

InfraGardISSA

GR Chamber of Commerce

aimWest Connect-Tech

GR Realtors

SunGard Xerox

eGear

LAFG Financial

Davenport U

Software Companies

Chet Trybus Professional Contacts

Wyoming-Kentwood Chamber of Commerce

APA West Michigan

AHRM West Michigan

20+ Professional Associations

Linkedin, Plaxo, Twitter, Facebook

GVSU

EaRNFaith

Group

Diocese of Grand Rapids

DU Fraternity Schubert Male Chorus

Civil War Roundtables

Levels of InterestLevels of Interest

Senior/Executive Mgt Policies At XYZ our course of action is to guide and

determine present and future decisions are . . .

Middle Management Practices Here’s how we do it at ABC . . .

Operating Management Procedures At ABC this is our established way of doing

things

Management Interest

Engage your Job Interviewer’s sight (77%) by using your “personal pitch book”

Your Visual Aids: Printed Power Points – about YOU Awards, letters of recommendation Your personal Brochure via MS

Publisher Examples of your work Short video clips of your achievements

“Come To Your Interview Prepared”