DECORATE YOUR ROOM

By Anna, Megan and Sydney

Who: This app is for people who like to decorate their room and are fussy about colours.

What: Our app helps them to decorate their room.

When: This helps them when they want to paint their room but do not know what colour is right.

Where: In any room!

Why :To help them see what there colour will actually look like.

When people paint their room, it turns out that the colour they expected was the wrong colour. They don’t like it and they don’t want to go through the trouble of painting the room all over again.

Problem

How do I find the colour I really want?

Problem Question

Key insight statements

People who decorate a lot and are fussy. Currently, try to use a helping hand, but this does not work, because they wont know what it will turn out to look like either.

Our key insight is that people need a solution, to working out what their area will turn out look like and overcome their problem.

Mini elevator speech

My team, Pink Smurf’s , is developing an app to help decorators solve the problem of their house/area to make it look how they want by using our app.

There are other decorating/painting apps, but our one is unique, because we have lots of different features and they all cost something but ours does not.

About Crystal • Changes her mind a lot • She is very fussy and picky • She loves to design her room

a lot • She has a iPad and iPhone • She paints her room a lot • Artist and very creative • Very fond of colours

It frustrates her when the colour she chooses turns out to look horrible and she doesn’t like it.

User profile

As a user I would like this app to…

• Have a selection of colours to choose from.

• Be simple to use.• Be quick to use.• Show you can get the colours

from.

User stories

BALSAMIQ

Business case Who benefits from your app? Main target user

Anyone who decorates any room/area who is unhappy with the colour.

Others who benefit Painters/decorators can show costumers what it will turn out like so they can see if they like it or not so they can save time Shopkeepers who are helping consumers picking the right paint for their house or area

Our business model All users pay Some users pay yes

Somebody else pays

My team’s app decorate your room will operate a business model in which some user’s pay/all users pay/somebody else pays. My team has identified that some users are willing to pay towards the app, because we will add extra features to our app such as furniture , curtains and floors/carpet that will match the colour also we share what else would be featured on an add what will pop up on the app That you can upgrade for 69p.

Marketing Strategy Audience Through what Persuasive event Result

My marketing is aimed at decorate/painters.

Flyers- we will post them through peoples door and go to Camberley or a busy place to hand them out. Posters-Stick them up everywhere

They will see the posters and flyers and think oh soon I am decorating my room so ill download that app to help me

As a result of our flyers and posters they will share it with there friends and family maybe even post or tweet it.