Pitch task 3 - IdeaELOISE ROBINSON

IDEA

After choosing our song ‘ALL CRIED OUT’ we looked at the lyrics, we saw instantly that the song was about someone getting over a boy. So we started by looking at songs with the same meaning, I found that a lot of them have similar conventions such as using ; Friends performance (singing directly to the camera) Free un choreographed dancing Fashionable clothing Both narrative and performance Singing in the narrative

Songs about break ups.

Cheryl Cole – I don’t care.-storyline with friends hanging out having fun-performance by herself to camera-quick edits

G.R.L – Ugly heart -storyline with friends-performance to camera-storyline throughout the whole thing

Dance / pop genre music videos

Calvin Harris – I need your love-quick edits on beat-linking narrative and performance

Calvin Harris – this is what you came for-very colourful -performance in studio - projections

From this we decided that we wanted to have an underlining storyline of a girl going through a breakup, with her friends helping her get through it and throughout the video help change the protagonist mood to being happy. With performance aimed at the camera in different locations and narrative by herself. We will also include fast edits to the beat.We wanted to incorporate bright colours into our video as well as it’s a convention of pop and dance music videos, so we have chosen to use a projector to display patterns and colours in the studio on our protagonist to show her emotions.

Final idea

There will be 3 different locations, a girls bedroom, where most of the narrative will take place, of Eloise looking at pictures of her ex online and being sad, then her friends will come in and cheer her up and reminding her that she’s ‘all cried out’ over the boy.

The second location is the studio, with the white background and projections, the projections appear a lot on the chorus and represent Eloise’s emotions, happy, wild and free.

The final location is another studio with dark black curtains all around, this location will mainly be seen in the second half of the song, when Eloise feels confident about being over her ex, and in this location she will be showing her feelings towards him by singing to the camera whilst ripping up old photos of them and dancing, showing her finally being over him.The whole video will be done with quick edits to the beat, with a range of shots and

camera movements.