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Presentation to Universities in Ireland on how to pitch/present their research ideas to a business audience
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“Pitch your Research to Increase Funding Opportunities ”
(Overcome the curse of knowledge)
Andrew C. Keogh
Aristo Connect 2 Grow
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A study conducted by AT&T and Stanford University revealed that the top predictor of professional success and upward mobility is how much you enjoy and how good you are at public speaking.
In this study the single best question to predict high earnings was, "Do you enjoy giving speeches?"
Will what we are doing help my career?
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Confidence to Connect
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Build Relationships
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Create Trust
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Connect 2 Grow
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Brendan Kennelly Prof. of English at Trinity College says-----
There are two requirements for learning,
“ask questions and have fun”
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Outline Masterclass
Make a Good First Impression
What’s the Story
Tell your Story
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Aristo Philosophy
Stop delivering
Speeches (no audience) Lectures (boring) Sermons (churches empty) Presentations (uninteresting)
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Have a Conversation (Chat)
Aristo promotes the art of extended conversation
Have a conversation be it with
1-5-50 or 500 people
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Masterclass Learning Objectives
Learn how to develop rapport with your audience
Develop exciting openings and closings to your talk that will engage your listeners
Create presentations that stick in your listeners mind long after you have left the room
Conduct effective Questions and Answers sessions
Reduce your dependency on boring PowerPoint presentations
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Course Mechanics
Coaching Timing Presentation Format
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Make a Good First Impression
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Profile Qualities of a Good Person
• ???????????
• ????????????
• ????????????
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Session Objectives
To begin speaking before your fellow delegates
Make a good first impression
Identify what areas require emphasis in your leadership development
Develop rapport with your colleagues
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First ImpressionsFirst Impressions
Name Position Need Incident
Name Position Need Incident
QualitiesQualitiesQualitiesQualities
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Who ate the Frog?
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Session Objectives
To begin speaking before your fellow delegates
Make a good first impression
Identify what areas require emphasis in your leadership development
Develop rapport with your colleagues
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Create Your StorySTACK
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Break
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What’s the Story(Keep it Plain)
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Session Objectives
Create an engaging opening Choose the correct structure for the
talk Keep your message simple Create a memorable close Call for action
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Tell a Story
Niklas Zennstrom
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America v Europe
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The Basics
Paul O’Connell Padraig Harrington
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The Basics OPEN:
(Connect in 20 words or 7 sec.)
BODY: Concentration ON-OFF-ON-OFF-ON-
OFF-ON OFF ON OFF-ON-OFF
CLOSE:(Take home message in 20 w or 7 sec.)
Note: If they remember the take home message you are a success
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What’s the Story(USP-Elevator Pitch- HCP)
Plan: Who is your audience?
• Connect: Step 1: get attention 20words or 7 sec.Step 2: problem you solve
• Who are you? (introduce yourself)
• What do you do? (KISS)
• How are they better? • Action
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Ask a question Pay your listener a compliment Relate a dramatic or humorous
incident Deliver a startling statement with
power and conviction Create mystery or intrigue
Ask a question Pay your listener a compliment Relate a dramatic or humorous
incident Deliver a startling statement with
power and conviction Create mystery or intrigue
Open your talk in 20 words or 7 seconds by doing one of the following;
Openings
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Propose a change Dramatise your ideas Repeat the benefit Use an appropriate quotation Speak on a personal level (story) Appeal to a persons nobler
motives
Propose a change Dramatise your ideas Repeat the benefit Use an appropriate quotation Speak on a personal level (story) Appeal to a persons nobler
motives
ClosingClosingClose your talk in 20 words or 7 seconds by doing one of the followingClose your talk in 20 words or 7 seconds by doing one of the following
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Summary Session Objectives
Create an engaging opening Choose the correct structure for the
talk Keep your message simple Create a memorable close Call for action
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Assign ‘Tell Your Story’
Create and deliver a pitch that will answer the questions a partner / investor needs to know
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My contact details:
http://ie.linkedin.com/in/andrewckeogh
Office: 353 (0)18208552
@aristoc2g
Mobile: 353 (0) 87 2569241
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Judging Criteria“ It is one thing to have a great idea
for the application of a technology. It is another thing entirely to enable someone else to recognise that you have a great idea”.
Dr Barbara M. Fossum
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“Pitch your Research to Increase Funding Opportunities ”
(Overcome the curse of knowledge)
Andrew C. Keogh
Aristo Connect 2 Grow
www.aristo.ie
Who ate the Frog?
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www.aristo.ie
The Basics: OPEN:
(Connect in 20 words or 7 sec.)
BODY: (Concentration ON-OFF-ON-OFF-ON-
OFF-ON OFF ON OFF-ON-OFF)
CLOSE: (If they remember your take home message you are a success)
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Structure
“ Despite the fact that
Father Ted was basically an Irish ‘Only Fools and Horses ‘ with a soft , surreal twist (the three male characters in both are almost identical”
Graham Linehan
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Plan your Journey
All conversations to be interesting must have a planned destination
“ It usually takes me more than three weeks to prepare a good impromptu
speech”Mark Twain
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Plan your Talk
Analogy: Planning a journey is like planning a talk
"One good analogy is worth three hours discussion."(Dudley Field Malone)
Better
Connect
Sales/Finance
Who?
Problem/Market
Audience
Prepare
Action
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Pitch Structure Who is your Audience ? Connect: (get attention) What problem do you solve? (KISS) How many have you sold? Competition (we are like) Finances (your ambition) Who are you? How are they better?
(always finish with how people will be better) Call for Action
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Connect 2 Grow
K
I
S
S
$
Problem -Solution
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Business Modeluse metaphors, we are like;
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Competition
Why are you different /better / displace
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Financials - Costs
How big is your ambition?
Too Big
Too Small
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Executions & Milestones
“If you can do it, it ain't braggin”.
Dizzy Dean Baseball pitcher
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Opening: Newspaper Headlines!
GOTCHA! Sun on sinking of Belgrano
HEADLESS BODY IN TOPLESS BARNew York Post on a local murder
FREDDIE STAR ATE MY HAMPSTER Sun: story was a fabrication
ICE CREAM MAN HAS ASSETS FROZENBBC News
SUPER CALEY GO BALLISTIC CELTIC ARE ATROCIOUSSun on Inverness Caledonian Thistle beating Celtic in the Scottish Cup
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Ask a question Pay your listener a compliment Relate a dramatic or humorous
incident Deliver a startling statement with
power and conviction Create mystery or intrigue
Ask a question Pay your listener a compliment Relate a dramatic or humorous
incident Deliver a startling statement with
power and conviction Create mystery or intrigue
Open your talk in 20 words or 7 seconds by doing one of the following;
Openings
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Some novel ways to end on a high Saturday 10July 2010
Joseph O’ConnorI wrote the closing line of my book ‘Ghost Light’
many months before I completed the book Tana FrenchLast line gives me something to move towards, an
end point for the arc of the bookTishani DoshiThe test of a really good last line is to see whether
it makes us want to go back to the beginning and read the book again
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Propose a change Dramatise your ideas Repeat the benefit Use an appropriate quotation Speak on a personal level i.e. tell a story Appeal to a persons nobler
motives
Propose a change Dramatise your ideas Repeat the benefit Use an appropriate quotation Speak on a personal level i.e. tell a story Appeal to a persons nobler
motives
ClosingClosing
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BodyUse the following in the body of your talk,
making no more than three key points
Analogies Demonstrations Examples Facts Statistics Testimonials
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Question & Answers
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Summary: Learning Objectives
Learn how to develop rapport with your audience
Develop exciting openings and closings to your talk that will engage your listeners
Create presentations that stick in your listeners mind long after you have left the room
Conduct effective Questions and Answers sessions
Reduce your dependency on Boring PowerPoint presentations
www.aristo.ie
vote:
Who ate the Frog
www.aristo.ie
www.aristo.ie
My contact details:
http://ie.linkedin.com/in/andrewckeogh
Office: 353 (0)18208552
@aristoc2g
Mobile: 353 (0) 87 2569241
