Dr. Cameron D. Norman Senior ResearcherIvey International Centre for Health Innovation

In preparing for battle I have always found that plans are useless, but planning is indispensable.”

– Dwight D. Eisenhower

PLANNING

Supporting Smoking Prevention & Cessation with Youth

Norman, C. D., Maley, O., Li, X., & Skinner, H. a. (2008). Using the internet to assist smoking prevention and cessation in schools: a randomized, controlled trial. Health Psychology, 27(6), 799–810. doi:10.1037/a0013105

eHealth literacy is defined as:“the ability to seek, find, understand, and

appraise health information from electronic sources and apply the

knowledge gained to addressing or solving a health problem.”

-- Norman, CD & Skinner, HA (2006). Journal of Medical Internet Research 8 (2)

Norman, C.D. (2011). eHealth literacy 2.0: problems and opportunities with an evolving concept. Journal of Medical Internet Research, 13(4), e125. doi:10.2196/jmir.2035

CREATIVITY

CONNECT

Norman, C. D., & Huerta, T. (2006). Knowledge transfer & exchange through social networks: building foundations for a community of practice within tobacco control. Implementation Science, 1, 20. doi:10.1186/1748-5908-1-20

Norman, C. D., Best, A., Mortimer, S., Huerta, T., & Buchan, A. (2010). Evaluating the Science of Discovery in Complex Health Systems. American Journal of Evaluation, 32(1), 70–84. doi:10.1177/1098214010379038

DISCOVERY

Asking Better Questions• Why? (science)•How might we? (design)• What if? And What mighthappen? (systems thinking)• Who benefits? (ethics)•What do I want to happen?(strategy)•Where do activities cluster?(networks)

THINKING IN SYSTEMS

Cynefin Framework

Zones of Complexity

SHARING & STORYTELLING

1st Generation-Pre 1990’s-Terms: - Diffusion- Dissemination- Knowledge Transfer- Knowledge Uptake

1st Generation-Assumptions:- Knowledge is a product- Handoff between knowledge producers &

research users- Knowledge is generalizable across

contexts- Degree of use is a function of effective

packaging

2nd Generation-Mid 1990’s to present day-Knowledge exchange is key term-Assumptions:- Knowledge comes from multiple sources- Key process is interpersonal, social

relationships & networks

2nd Generation-Assumptions:- Knowledge is context linked, must be

adopted to local settings- Degree of use is a function of effective

relationships & processes

3rd Generation-Systems models; dynamic interchange-Knowledge integration-Assumptions: - Knowledge cycle tightly woven with

priorities, culture and context

3rd Generation-Explicit and tacit need to be interwoven into policy making and decisions-Relationships mediate through the cycle, must be understood as a system-Degree of use is a function of effective integration within organization

SEEING THE FUTURE

Design is the discipline of innovation.If you want to innovate, you need to design. – Marty Neumeier

Design is creation for reproduction - Van Alstyne & Logan, 2008