Embed Size (px)
Citation preview
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
Postcardsfromtheedge
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
Latin-American Conference
Congreso Latinoamericano
1993
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
20countries
650mpopula?on
$4bnUSDmarketvalue
young,urban,migrant
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
Globaliza(onimpactonLatAmMRindustry
• Aggionarmiento
• Senseofcommunity
• CultureofEvidence
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
• indigenousproducebasedcereals
• SKUsdisrup?on
• Innova?vedistribu?onchain
• newandoriginalbrand-consumerlinkage
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
BOPsareincreasingworldwide
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
THE JOY OF RESEARCH
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
standardofliving
literacy/educa?on
mobileusage
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
morethanbrandpreference,brandavailability
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
WOMmarke?ngrules
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
VUCA
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
ThankYou!
@miloqume
AlexGarnica
PostcardsfromtheEdgeAlexGarnica,@miloqume Beyond MR
Q&A
AlexGarnicaAMAI
SueYorkTheHandbookofMobileMarket
Research
