This is a Channel 4 advertisement for “Britain’s Forgotten Children” a documentary covering several showings on the UK’s care system. The advertisement focuses heavily on the image to persuade the public to watch. The

image has been taken on a high street, showing blurred individuals legs walking past a young girl who is being ‘sucked into the ground’ and is shown to be reaching for someone to grab her. This links very well with the title

of the show, the young girl is reaching for help but people are walking past and ignoring her. This could be a potential representation of the care system in that people are forgetting about children and ignoring them. With the everything bar the girl in the image being blurred the focus is therefore solely on the girl. The layout of the poster is fairly simple; the main image being the main focus, the Channel 4 logo at the middle right in white to stand out against the background and the title and details of the programme in a black simple font against a

white block allowing this to also stand out against the grey pavement. The text is shown to be so simple as the image is the main focus of the advertisement, it is eye catching, different and draws your attention to find out what the programme really is about. There is no tagline but the title ‘Britain’s Forgotten Children’ gives a short

insight into what the programme involves, who it is about and what information Channel 4 is trying to pass on to the viewers. All pieces of information are placed in separate locations on the page which makes it clearer to understand as the information is not all in one area making It hard to read. This genre of text is simple and

supplies little information to the reader as it is purely to grab their attention to watch the show, not to reveal everything so then they don’t need to watch or else it wouldn’t be worth creating.

This is a Channel 4 documentary for “Disarming Britain” a documentary from Dispatches delving into the understanding of why there is a rise in knife and gun crime amongst youths of Britain. The advert is an

image of two young boys, no older than ten years of age. One boy on the right is facing towards another boy who is making direct eye contact with the audience, replicating a ‘gun’ with his hand as if he was

shooting the other boy, they are placed in front of a brick background as if on a street. There is only one image used in the advert as it is the main focus in drawing emotion from the viewer. The main colour

scheme is red and white; the Channel 4 logo in white in the middle right against the red shirt of the boy and the main information in a simple white font against a red block background placed over the young

boy in the left. These colour schemes are simple but work well when contrasting against different colours, making it easy to understand and able to read. There is no tagline however the title ‘Disarming Britain’

links with the programme and the image of the advert, the noun is associated with weapons like those of guns and knives. The advert is mainly aimed at the public of Britain and those who have an interest in

youth and crime rates. You can easily spot the genre; being an advert has limited information and typically the main focus is the image; this text follows all conventions of a typical advertisement.

Blackfish is a documentary film directed and produced by Gabriela Cowperthwaite which tells the story of Tilikum a killer whale that killed several people whilst in captivity in Sea World. The documentary shows shocking footage of the deaths and several emotional interviews about the cruel treatment the Orcas receive in captivity. The advertisement is one main image of an orca aka a blackfish which links with the title of the documentary. The main colour scheme is black and white, as an orca is also black and white it is cleverly linked all together. Both colours contrast extremely well against one another, allowing text and images to be seen clearly but also to be very eye catching as they stand out. The image is blown up fairly large with the text all in a white simple font to able the reader to see the text clearly. The text, of all different sizes displays two quotes from the Variety and The Hollywood Reporter about how deeply powerful and amazing the documentary is, a Sundance logo award, the title, the actors information and the tagline. The tagline itself appears directly under the title ‘’Never capture what you can’t control’’ this is in regards to the SeaWorld company and their staff, it is also quite a daunting quote in that orcas were never meant to be captured as they are wild animals whom humans should leave alone. All necessary information is aligned in the middle of the page and placed directly on the bottom half. The image catches our eye then our eyes are drawn downwards towards the information. All adjectives used are very powerful in ways of provoking emotion and animal rights activists have thoroughly succeeded in doing so with this documentary.

Between all three documentary advertisements the first two are very similar in the way they are displayed, the amount of information available to the reader and the layout. However, this is down to

both advertisements being produced by Channel 4 and therefore they would be similar as they would keep all their advertisements consistent. Yet in the third deconstruction; as it is a film

documentary and not one for TV they have included a tagline, quotes about the film and actors/producers names on the advertisement in order to reveal more information about the film. As it will be in cinemas and online to watch it is important for the producers to promote and persuade the public to pay and watch the production. Unlike the TV documentary which is free to watch and

does not need to necessarily include all actors names or a tagline.