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1
Postgraduate Focus Seminar 2015
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The research methodology
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9%
International
Scotland - 8%
N.Ireland - 3%
North East - 3%
East Midlands - 8%
North West - 10%
Midlands - 9%
Wales - 4%
South West - 10%
South East - 16%
London - 12%
East of England - 12%
1015 respondents
91% UK
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Postgraduate funding1
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Funding - were you aware of the changes?
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78% disagreed
Why do you think this is?
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“At my Uni, there hasn't been any
information distributed to my knowledge about the changes. It
could encourage more to apply.”
“Make all undergraduate
students aware of the new measures through university methods - eg. sending emails,
talks about it.”
“The media and Government should have worked together on promoting this, it would have redeemed some of the damage done from raising
undergrad fees. Universities should be making us aware - holding more talks on this and making students aware
at any opportunity.”
“A lot! I don't know anything about
them, and I read the news daily. Info
could be passed on through uni as well,
but as far as I'm aware it hasn't
been”
“I feel that there needs to be information talks/
open days for each course which fully go through all
aspects of the funding available.”
8
How might better communication have affected your decision?
59% of students who
weren’t planning on doing a postgraduate degree would
reconsider their choice based on the new funding
measures
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When and why2
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30%before university
12%first year
24%second year
22%third year
Most students start thinking about postgraduate study before university
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Why2
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83% Interested in the course
subject 71% To
enhance my job
prospects
Why are students planning to undertake a postgraduate degree?
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U.K. employment of full-time leavers from U.K. HEI 2013/14:of full-time leavers from U.K. HEI 2013/14:
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Profiling: Guardian Undergraduates vs. Postgraduates
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Undergraduate degree
£37,528
Postgraduate degree
£46,712
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Undergraduate degree
Postgraduate degree
£37,528 £46,712
Guardian Postgrads are 2x more likely to get to the top of their careers than Guardian
Undergrads
Guardian Postgraduates are 6% more likely to be promoted in their roles than
Guardian undergrads
Guardian Postgrads are 15% more likely to be happy in their roles than Guardian
undergrads
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75% Want to start their
career
Why are students not planning to undertake a postgraduate degree?
70%Want to
earn money
18
Retention of current undergraduate students
Impact of international study3
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What you told us? “Funding. This will become an even
bigger issue for us when HEFCE
introduce PG loans (it's most likely these will not be portable
and therefore students won't be
able to use them at Scottish
universities).”
“Reputation issues and poor credibility
as a whole in professional
development . Our own course leads don't encourage
current UG to PG”
“Lack of cultural capital - families and
peer groups often have limited
knowledge of and experience of PG
study and there isn’t a culture of
progression”
“Financial implications
encourage students to find work after
their undergraduate degree and
potentially come back to study a postgrad
course in a couple of years.”
“We are a low ranking HEI and so people
tend to wish to 'upgrade' at Masters
level. Also, non-London students may well return to their
home town and study at a local HEI to have cheaper or free rent”
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54% of those who have applied have chosen to apply to
study a postgraduate course at their current
university
Surveyed Universities
expect 22% of those going on to
postgraduate study to stay at their current
institution
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16% Of those who have
applied plan to study their
postgraduate degree
internationally
International study
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Where are they applying?
33% 8%17%17%
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42% for personal development
67% to attend a new
university
58% due to course offered
Motivations for moving abroad:
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Half of core Guardian global readers would consider relocating to the UK to study
42% of our US audience would consider relocating to the UK to study
1 in 5 of our European audience would consider relocating to the UK to study
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• More communication of funding changes
• Strategies to focus on influencing decision making at earlier stage
• Highlighting value of postgraduate study via a Guardian audience
• Global brand positioning vital for successful HEI
Summary