Powerful Speakers & their communication strategies

Bruce, Chloe, Gerris, Jessica & Malvika

Powerful & inspiring speakers...

Relate to audience

Have passion & energy

Call to action

Adolf  Hitler  –  Energy  that  steered  a  na4on…  to  collec4ve  madness.  

Hitler for our use

Conviction & Energy Believe in what you are saying

Unity, rich & poor united in post-war depression USF Students Unite!

Crowd Psychology We are not satisfied!

Practiced Poses

Deliberate Tension Use your pauses

Barack Obama

I have 4 tips to share with you.

Body Language Textbook perfect posture

•  Stands tall and straight •  Perceives self-confidence but not arrogant •  Arms move, body orientation does not •  First point - right with a rise •  Closing - left with a fall

1

Voice Powerful speaking voice

•  Each word clearly •  Loud, strong, assertive, clear •  Distance from microphone •  Limited pitch range: convey passion

2

Content, content, content •  Anticipate what the audience is thinking

o  Understand both sides of the argument o  Anticipate opposing questions and

concerns •  Talk about audience concerns

o  Define a situation audience face o  Get acknowledgement/attention o  Lead them to key points

Message 3

Play with Words •  Master of repetition

o  Repeats Key phrases o  i.e. Dr. King’s “I have a dream”

•  Parallel construction o  Link and relate key points o  i.e. It’s not because of this, it’s not

because of that

Delivery 4

Cory Booker Background + Accomplishments: -Stanford grad, Rhodes Scholar, Yale Law… -Mayor of Newark, NJ -First Black senator from New Jersey

Speaking Style •Passionate •Strong hand gestures •Pitch, Power, Pace •Crowd awareness

Oprah Winfrey •American television host, actress, and

producer •Best known for her self-titled, multi-award

winning talk show, first black female to host her own show

•The highest rated program of its kind in history, received more than 40 daytime Emmy Awards for Outstanding Talk Show and Outstanding Talk Show Host

Speech Analysis •Harvard University Commencement Speech in 2003 •Delivery techniques Voice Body language Facial expression

•Rhetorical techniques Repetition and Exemplification Humor The end

https://www.youtube.com/watch?v=ZwS6ye5Pn0Y

Questions & thoughts?