Upload
widen
View
706
Download
1
Embed Size (px)
Citation preview
Jake AtheyDirector of MarketingMarketing TechnologyWiden
Kathy WilsonSenior Business Systems Analyst Athletic Department University of Michigan
Your hosts
#3thingsHEW
DAM helps you connect content...
CREATE & CAPTURE
MANAGE & ORGANIZE
TRACK & ANALYZE
SHARE & DISTRIBUTE
…across the content lifecycle
1. What does it look like to attend your school?
2. What kind of culture do you have? Why is it special?
3. How do you help people understand it?
4. How do you capture your school spirit and share it?
We have DAM needs!● Feature stories
● Press releases
● Marketing campaigns
● 150 year University anniversary
● Development/fundraising campaigns
● M-Magazine
● Sport venues
● Building dedications
● Recruiting materials
The Recruiting Website Project
1. Represent all 29 sports
2. Engaging for our target demographic
○ Responsive site design
○ Provide rich content
○ Multi sensory experience
3. Gain interest in Michigan Athletics
Comments from our head developer
● The video player was easy to implement● Supports HTML5 video ● Offered multiple video resolutions ● Allows for custom video theaters and controls● The homepage ambient video streamed by Widen seamlessly loops,
an effect not possible using YouTube
“The great part about that level of integration is that it allows the asset management to be performed by users (in the Widen DAM)”.
-Kurt Swickerath, Head Developer at Enlighten
Looking to our Future
● Partnership with Bentley Historical library○ 150 year anniversary
● Expand Collective as our main digital asset source across Athletics
● Leverage Collective for cold storage of Michigan TV’s video
● Embed responsive images into recruiting site from Collective
MAKE IT THE SOURCETreat your DAM system as the single source of truth to access and share internal and external.
Tip 1:
COMMUNICATE UPFRONTShare the benefits to get your staff onboard and build the excitement with their involvement.
Tip 2:
KNOW YOUR AUDIENCEIt makes decisions around permissions, metadata, searching and access easier.
Tip 3:
MAKE IT THE HABITBeyond the migration, change leadership is required to make “going to the DAM” the norm.
Tip 4:
HAVE A CHAMPION...And be prepared to commit the time. Your content ROI is equal to your DAM time.
Tip 5:
ASSIGN A DAM ADMIN EARLY IN THE PROCESSDo this before you implement your DAMsystem, not after. Have a backup.
Tip 6:
MAKE IT EMBEDDEDLiterally, embed assets and syndicate content across other systems and processes.
Tip 8:
LOVE THY METADATAThe easier it is for users to find assets, the more they’re going to use the DAM system.
Tip 9:
KNOW THE IMPORTANCE OF USER GOVERNANCEYou have complete control to determine what user groups have access to what, when, and how.
Tip 10:
Q&A
● What’s the best thing about your DAM system today?
● What’s the biggest lesson learned? ● What’s next?
Keep Learning
● Learn the DAM Basics and try DAM at DigitalAssetManagement.com
● Connect with other DAM Pros on LinkedIn ● Watch the presentation on advanced DAM concepts in
higher ed with Corey Chimko of Cornell University