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In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to give pro-level feedback on what works and what doesn’t.
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#thinkppc &
HOSTED BY:
Live Landing Page Critique
#thinkppc
Presenters
• Neil Patel– Co-founder of CrazyEgg and KISSmetrics
– Helps companies like Amazon, AOL, GM, HP and Viacom grow their revenue
– Find his blog at http://www.quicksprout.com
• Sam Owen– Account Manager/CRO Specialist at Hanapin
Marketing
– Blogger at PPC Hero
#thinkppc
Live Landing Page Clinic
A dive into the landing pages you submitted for us!• What we like• What we don’t like• Things you can test
• Note: Quick clarification on terminology –Conversion Rate Optimization, Landing Page, CRO, LPO
#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
#thinkppc
Live Poll Question #1
What is your primary job role?#thinkppc
a. Web Designb. Web Developmentc. Online Marketing – PPC/SEO/Emaild. Managemente. Other
#thinkppc
Live Poll Question #2
How do you manage your Conversion Rate Optimization?#thinkppc
a. We don’t do any CROb. I manage it myselfc. I’m part of a team that manages itd. I outsource my CRO worke. I’m rethinking how my CRO is managed
#thinkppc
What is Landing Page Optimization?
• Testing• Testing some more• Finding out what worked from your tests• Testing that
Analyze
Test
Optimize
Test
#thinkppc
Analysis
• Qualitative Reviews– Ask yourself ‘What am I looking for?’– Does your page contain everything it needs?– Does this page appeal to the stage of the buying cycle my customers
are at?
• User Testing– Yourself, coworkers, friends & family– Tools like usertesting.com
• Analytics Platforms– Heat Maps– Conversion Funnel– In-Page Analytics– Time on site, Bounce Rate etc.
• Segment your results– New vs Returning, Location, Traffic Source
#thinkppc
A great landing page
• No ‘one size fits all’ solution• Ingredients to include
– Offer – Strong call to action– Proof – Give them a compelling reason to buy / sign up– Trust – Show your site is not a scam– Few obstacles – make your form or cart easy to use– Images – make it really obvious what they are buying and let them see
it clearly
• Get rid of clutter that doesn’t help any of these things
Don’t let your Landing Page show up on this show!
#thinkppc
Live Landing Page Clinic Time!
#thinkppc
Need Help?
Would you like help with either CRO or PPC management?
I’m interested in:
a.) 60 Day FREE Trial of Crazy Egg
d.) More information on PPC & CRO Management with Hanapin:
We handle the day-to-day management of your PPC account
— Including premium CRO management.
#thinkppc
Have more questions?
Thank you for attending Our Live Landing Page Critique! #thinkppc
• Or Contact us Directly:• Webinar Feedback: [email protected]