NORTH SOUTH UNIVERSITYSchool of Business

Introduction to businessBUS 101

Section: 26

PRESENTATION ON GOOGLE INC.

WELCOME

Google

PREPARED FOR:

Syed Asif Hossain (SYS)Lecturer,School of Business,North South University.

PRESENTED BY:

Name ID

FARZANA MEHNAZ 142 0718 030WILLIAM BANARJEE 142 0369 030SHUAIB ZIBRAAN AHMED 142 0940 030AFNAN BINTE ZAMAN 142 1633 030IFRAHA FAIRUZ BINTE ILIAS 142 0352 030

Outline:

•Introduction•Executive Summary•Background of the company•Industry overview •Competitive Analysis•Marketing strategies•Conclusion

Executive summary:

• Google is an American multinational corporation specialized on internet related service and web based product such as search, communication and statistical tools.

• Google has become the mostly used search engine in the industry showing highly innovative product and software engineering capabilities. Google has cultivated a culture of innovation.

• Fortune Magazine and the Great Place to Work Institute named Google the 2014

“Best Company Work For.”

Introduction:

In this dynamic business world there are some business organizations who are consistently out coming there performance. These organizations are worldwide renowned for their goods and services. Among them we have chosen the ‘Best Company Work For’ 2014, Google Inc as the topic to present a report on.

Background of the Company:

History: Google began in January 1996 as a research project by

Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California. Originally, Google ran under Stanford University's website, with the domains google.stanford.edu and z.stanford.edu.

The domain name for Google was registered on September 15, 1997,and the company was incorporated on September 4, 1998. Year by year Google expanded. It introduced G-mail in 2004, Google Maps and Earth in 2005, Youtube in 2006, Android operating system in 2007, Crome in 2008 and lastly Google Plus in 2011.

MISSION:The official mission statement of Google Inc. is

"Google's mission is to organize the world's information and make it universally accessible and useful.“

VISION:Google’s vision is to make search engines so powerful that people would find and

understand every single thing in the world. Google believe that the most effective, and ultimately the most profitable, way to accomplish it’s mission is to put the needs of our users first

So there vision is to, provide the most relevant and useful search results possible provide the most relevant and useful advertising. Because, Ads should not be an

annoying interruption will never stop working to improve utilizing the experience, search technology, and

areas of information organization5

Google is a corporation. It was firstly a private corporation. Then it was turned into a public corporation in 2004.

Form of business:

Software: Android Chrome

Google map Picasa

Hardware:

Nexus phone

Chrome book

Google glass

Google driverless

car

Product and services offered:

Internet related service:

Google search G-mail

Google drive Youtube

Others:

Google fiber Google earth

Ad word Google public DNS

Customer Base:Google has huge number of customer worldwide. Mainly those who use Google as the ISP are the customers of Google. Again the users of their software, hardware and services are their customers

Market in which Google is operating:

Google is incorporated in USA .But it is operating around the world.

Sources of revenue & Profitability 95% of revenue comes from advertisement. And the rest 5% comes from other sources.

Revenue

• US$ 59.825 billion(2013) • US$ 50.175 billion(2012) Operating income

• US$ 13.966 billion(2013) • US$ 12.76 billion (2012)

Industry Overview:

The Industry:The industry Google Inc belongs to is the Internet Service Provider (ISP). The search industry is an ecosystem with a number of different companies and related technologies that together provide complete solutions for intranet and customer-facing content search. It is a fact that, most search engines use very similar technologies. They all have features that support customers across a broad range of requirements.But here are some the companies that we feel are strongest in the field and who are the major competitors for Google Inc.

Major Competitors:

AmazonAmazon with its Kindle e-book reader is one of the leaders in e-book reader’s market MozillaMozilla has shown intent to kick Google out from its default search engine status Mozilla is now eyeing to get a deal with Microsoft to make Bing as its default search engine in Firefox.YahooGoogle’s biggest competitors besides Microsoft is Yahoo Yahoo made some improvements by integrating search with its rich content Users can watch videos or stream music straight from the Yahoo search results page.

COMPETITIVE ANALYSIS:SWOT:

Strength-S1.Open source products and services2.Quality and customer experience are the primary objects3.Financial situation4.Access to the widest group of internet users worldwide5.Strong patents portfolio6.Product integration7.Culture of innovation

Weaknesses-W

1.Relies on one source of income2.Unprofitable products3.Patent litigations

Opportunities-O1.Growing number of mobile internet users2.Obtaining patents through acquisitions3.Driverless electronic cars4.Growing into electronics industry5.Google fiber cables

Threats-T1.Growing number of mobile internet users2.Unprofitable products3.EU antitrust laws4.Competition from Microsoft

SWOT

Board of Directors

CFOChief

Business

OfficerCEO

Public Communication Officer

Development and

legal Officer

Manager

Officer

Economist

Accountant

Treasurer Financier

Organizational Chart:

Responsible Personnel in Management:

Larry Page and Sergey Brin founded Google in September 1998. Since then, the company has grown to more than 40,000 employees worldwide, with a management team that represents some of the most experienced technology professionals in the industry. • Executive Officers• Senior Leadership• Board of Directors

Executive officers:.Larry Page : Ceo and Co-Founder

Eric E. Schemidt : Executive Chairman

Sergey Brin: Co-Founder

Nikesh Arora: SVP (Senior Vice President) and Chief Business Officer

Patrick Pichette: SVP and Chief Financial Officer

David C. Drummond: SVP, Corporate Development and Chief Legal Officer

Board of Directors: Larry Page, CEO

Sergey Brin, Co-Founder

Eric E. Schmidt, Executive Chairman

Diane B. Greene

L. John Doerr

John L. Hennessy

Ann Mather

Alan R. Mulally

Paul S. Otellini

K. Ram Shriram

Shirley M. Tilghman

Senior Leadership:• Alan Eustace

• Amit Singhal

• Craig Barratt

• Lorraine Twohill

• Salar Kamangar

• Sridhar Ramaswamy

• Sundar Pichai

• Susan Wojcicki

• Urs Hölzle

Core Competencies:

Google Inc has a core competence in software engineering, content indexing and maintaining scalable hardware infrastructure. Google also owns few core products. The core competence has facilitated Google Inc to enter to wild variety markets and have created competitive advantages in short and long term.

Departmentalization:

Google is departmentalized according to the product and service it is providing to the customers.

CSR:

Google Inc commits to invest $200 million in a wind farm which can generate over 2 GW power to supply among several elementary schools in west Texas.Coach Art , supporting children with life-threatening illnesses has seen a (60-70)% increase in volunteersIn the earthquake in China, Google Grant also supported the China Red Cross, China Charity Federation, China Youth Development Foundation, China Children and Teenager’s Fund and other organizations with free in-kind advertising of over 6 million RMBGoogle has also partnered with Mercy Corps , Save the Children, Doctors without Borders and other organizations to support the quake victims for the next 2-3 years, focusing especially on rebuilding, rehabilitating, and retraining.Google Grants also promoted animal rights and literacy to abandoned children and HIV education.The US Fund for UNICEF’s e-commerce site, Shop UNICEF, has experienced a 43 percent increase in sales over the previous year.

Marketing Strategy:Google started with a set of few intelligent rules. Growing from there, it has developed into a new business, which has made it the world's largest search engineThey use the power of less which gives us a clean, simple, and interference free search page.They have posted no ads on the website, which is proven as a impressive way to make users happy and to make sure they are coming back as they get exactly what they want. Google offers information from reliable sources nearly every time. Google is that they offer the zero risk free entry policy.Google uses the power of the vision.Google has a pay-per-click concept, every time you click on it, they get money, but not from the searcher but from the site owners, for whom he are looking for.

Conclusion:

Considering above we can say that Google is a mix of excellent marketing ideas, smart choices, great advisory and culture of innovation which make them a great provider of quality products and highlight them as a promising performer showing wide variety in the market. Google was not the first devise for searching or email or advertisements. But its market leadership was due to the fact that it did all of those things better than others. So it can easily be estimated that, the strategy which Google Inc follows is leading it towards the pinnacle of success and helping it to be the most established player in ISP industry.