FEASIBILITY REPORT

Group Members:

Urooj Ilyas 16281

Shezza Razzaq 15838

Jahanzaib Ali Khan 15664

Fariya Nisar 15460

The GJ SOLUTION

Car Care Division

TABLE OF CONTENTS

Mission statement of the company

Overview of the report

Limitations & Justifications in proposed business

History & Current Status of the business

Company’s Hierarchy (Profile)

Employee T&D

Marketing Strategy

Target market & location

Financials

Future outlook

MISSION STATEMENT

“Leader in Auto Care Products and Services in Pakistan.

Enlighten and provide high quality Auto Care products and

services to our customers.”

OVERVIEW OF THE BUSINESS

Our new business of Car Care and Maintenance

with the name of GJ Solutions which has the trade

mark (GJ SOLUTION), which we are willing to

start and in this regards we gathered many facts,

figures and information.

JUSTIFICATION

• One competitor only who provides services to

members only

• Demand in the market

• Convenient for customers

• Market initiators therefore, more knowledge about

market and advantage to be price setters

• Chances to earn huge profits

HISTORY OF BUSINESS

• A mobile care business like ours has no particular

history in Pakistan

• Since a couple of years Motorway police has been

providing this sort of service to the people traveling

and needing help with there car but they are not

doing it professionally like us

• Although there is one competitor in the market that is

Evac but it only provides services to members

leading us to have a monopoly in the market

PROPOSED COMPANY PROFILE

Name Proposed task Position

Urooj ilyas Managing Director

Jahenzeb khan Director Finance

Sheeza razzaq Director Marketing & Sales

Fariya nisar Operations & Management

EMPLOYEE SKILLS DEVELOPMENT PROGRAMS

• Highly trained employees

• Latest technology

• Training to use equipment efficiently

• Workshops

MARKETING STRATEGY

Advertising will be done through:

• Word of Mouth

• Local Magazines e.g. Home Express, Women’s Own

Etc.

• Pamphlets to the Local Newspaper Hawkers

• Social Media

TARGET MARKET / LOCATION

• Upper class and middle class

• Residence of Clifton and Defense

• Shaheed-e-Millat Road, (WEST LAND

TRADE CENTRE) Karachi, Pakistan 75500.

•

• Approx.600 Sq ft, 4 Chambers

FINANCIAL OF THE COMPANY/REPORT

MONTHLY EXPENSES

Particulars Expenses Monthly Expenses

Expert mechanics *4 Rs.18,000/- each Rs.72,000

Co Mechanics *3 Rs.8,000/- each Rs.24,000

Customer

Representative

Officer*1

Rs.25,000/- Rs.25,000

Supervisor*1 Rs.35,000/- Rs.35,000

Rent of the Premises

Per month

Rs.140,000/- Rs.140,000/-

Increase in Rent 05% every year Rs.7,000

Total Rs.303,000

TOTAL ESTIMATE REQUIRED

Estimates Required

Civil Works Rs.24, 000/-

Fixture Works Rs.15, 000/-

Furniture Works Rs.65, 000/-

Plumbing Works Rs.18, 000/-

Electric Works Rs.22, 500/-

Electronic Equipment’s Rs.52, 000/-

Mechanical Equipment’s & Tools Rs.195, 000/-

Shahzore Truck (Used) Rs.650, 000/-

Staff Salaries Rs.75, 000/-

Misc Expenses Rs.20, 000/-

Total Rs 1,136,500

EXCEPTED PROFIT PROJECTION

0

10

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40

50

60

70

80

month1

month2

month3

month4

month5

month6

month7

month8

month9

month10

month11

month12

After discussion with several Mechanics and Workshop owners, we have

concluded that with in the first year of our business, we can get an average

of 60 complaints per month, and if we charge 100 Rs per complaint, it will

have a 60% of cost, that will give us a 40% of profit in every complaint.

FUTURE OUTLOOK

BUSINESS EXPANSION IN FUTURE

• Service centers

• Mobile application in order to identify location

of the customer

• Market penetration by catering the customers

outside Karachi