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ASSIGNMENT. 1

KNOW YOUR INDUSTRY BETTER

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Who is PR?

Simple Words PR (Public Relations) PR presents the face of an organization. They communicates with the target audience directly and

indirectly through media.

Main aim to create positive image of organization.

They can easily convert negative publicity into positive, using tactics.

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Advertising and Public relations are just part of marketing.

Marketing focuses on targeting customers, finds new customers while PR scans the entire business environment.

PR can read the mind of public. They influences the stakeholder, general

public etc.

Why company needs PR when they have advertising and marketing team?

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PR boosts organization’s credibility. They have the ability to change

public’s opinion.

PR arranges Press releases to make media aware of

company’s achievements.They influences the stakeholder, general public etc.PR arranges Press releases to make media aware of

company’s achievements.

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Healthcare PR Corporate PR Events PR

Technology PR Celebrity PR

5 PR INDUSTRIES

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CORPORATE PR: Main aim of corporate PR is building positive image in public mind.

To maintain strong relationship with various stakeholders like investors, govt. officials, employees etc.

HEALTHCARE PR: It includes pharmaceutical setups which is one of the most complex markets.

They handles internal and external communications for health care facilities.

They interact with physicians, nurses, managers, patients etc.

To create awareness about medical services offered by medical organization.

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EVENTS PR: Promotion of event in effective manner is important. From organizing press conferences, product launches etc.To promote these events is the work of PR to

have strong network with media.Good publicity of an event reflects company’s

unique personality.

TECHNOLOGY PR: PR creates attractive messages and contents that projects the company as well as products with the help IT journalists.

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CELEBRITY PR: High profile personalities like actors, sportsmen, musicians etc. are comes under celebrity PR.Most important work is Image

Management of that particular celebrity.PR advice their clients, how to present

themselves in public.

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TOP 5 PR AGENCIES

1. MEDIA MANTRA: Started in 2011. They believes in being innovative. They helps their clients, they engage and build relationships with their stakeholders. Experts of event management manages each event in

systematic way which involves studying the complications of brand.

2. FINESE PR – The communication and people consulting: Headquartered at New Delhi Since 2000. They designed effective public relation, investors relations, digital PR etc. for its clients. They say--

“If you believe in yourself or organization’s capabilities, these finese PR can, through effective PR companies, help turn you and your organization into a formidable brand”

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5. PERCEPT: Some memorable events executed by Percept entertainment over past 20years like A.R rehman concert, Green peace concert etc.

4. WIZCRAFT: One of India’s leading in communication and entertainment company, Integrating strategies, creativity and technology to provide interactive entertainment and event solutions to global audiences. It established in 1988.

3. BRANNIA: They are mostly popular for brand building and brand positioning. They are obsessed with challenging their own capabilities to convert new ideas into reality.

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THANK YOU FOR WATCHING…