PR1: Research Techniques Unit 6: Critical ApproachesLauren Allard

PR1: Research Techniques

Quantitative Research

Quantitative Research is a collection of statistics and numbers. An example of quantitative research is “70% of the audience enjoy action as a movie genre and the remaining 30% prefer comedy”. Quantitative research is used when collecting data from surveys.

Qualitative Research

Qualitative research is more about opinions and written facts than numbers and statistics. For example asking a member of the target audience what they think in their personal opinion how the movie/TV show was for them. “I thought that the movie was trilling and sent chills down my spine”

Primary Research

Primary Research is when you are discovering your own information. An example of primary research is questionnaires, surveys. Going out and collecting your own information instead of going online or looking into a book to find information that someone has already written.

Secondary Research

Secondary Research is when the information is provided for you. Secondary research can be through the internet, books, magazines and newspapers. Any source that already has the information ready for the researcher to collect.

Different Types of Audience

Mainstream Films Alternative Niche

Harry Potter Beetlejuice Suicide Room

PR1: Research Techniques Unit 6: Critical ApproachesLauren AllardMainstream Alternative Niche

The Dark Knight Drop Dead Fred IT

Audience Profiling Gender

A producer has to come up with a target audience for their project, they have to determine which gender they would like to aim their project at, either male or female. For example, The Dark Knight would probably be aimed at males, due to the film genre and also the content.

Age

The producer also has to decide on the age group they would want to aim their project at. For example, Pixar would want to aim all of their movies at children from the ages of 5-12. Whilst for movies like Harry Potter the aimed age group might be higher due to the content in some of the film.

Demographics

The process by which the audience identifies the elements that make up the construction of meaning within a text. Demographics: Measurable characterises of media consumers such as age, gender, race, education and income level.

Social Status

Social Status is a-part of a producer’s target audience, because for whatever project it may be the producer always aims their project at people who make a certain amount of money. For example, Apple would be aiming their products at people in the Upper Class category, because people in that category would be able to afford their products.

Geodemographic

PR1: Research Techniques Unit 6: Critical ApproachesLauren Allard

Geodemographic is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically similar neighbourhood and areas.

Sexual Orientation

Some producers categorize their target audience into sexual orientation, some projects tend to be aimed at the LGBTQ community. For example, the film Pride would be aimed at the LGBTQ community since it would be able to connect to that audience.

Regional Identity

Regional Identity refers to the part of the United Kingdom someone is from. It could refer to a general area such as “North” or “South”, a country such as “English” or “Scottish” or specific towns such as “London” or “Manchester.