Step up to Saxion.

Praktijkcase ‘Social Media’International Office

Step up to Saxion.

Case: International Office

• Introductie• Geschiedenis• Resultaten• Doelgroep• Social Media

Step up to Saxion.

Step up to Saxion.

• Wireframes• Informatie achitectuur

Step up to Saxion.

Eerste voorstellen

Step up to Saxion.

Step up to Saxion.

Resultaten

• Kwalitatief: – overal nieuwe content– controle over wat op de website staat

• eduStyle Noteworthy Award (12/07)

• Vermelding in eduStyle boek• Statistieken

Step up to Saxion.

Statistieken

Step up to Saxion.

Statistiekensaxion.edu

saxion.nl

Step up to Saxion.

En nu: Social Media

• Internationale doelgroep– Vooral Azië & Europa– Welke tools zijn populair?

• Hoe kunnen we aansluiten?• Wat heeft toegevoegde waarde?• Wat past binnen onze doelen?

Step up to Saxion.

http://www.youtube.com/SaxionUAS

Step up to Saxion.

http://www.twitter.com/SaxionUAS

Step up to Saxion.

http://www.flickr.com/photos/saxionio

Step up to Saxion.

http://www.facebook.com/pages/Deventer-Netherlands/Saxion-University-of-Applied-Sciences/

Step up to Saxion.

Belangrijke vragen (1)• Where do I find my customers, or prospects?• How can our customers help us grow our

business?• How is our marketplace changing?• Who should we be learning from?• How do we make money using these new

channels?• What will our audience be on these new

channels?

Step up to Saxion.

Belangrijke vragen (2)• What new things should we provide to support the

Social Media Channel?• How do we demonstrate our reputation as the best

in the business?• How do we extend our business network?• There are so many sites out there which ones should

we be using?• How do we know if our efforts are working?• Who is doing it well and how are they doing it?

– Bron: http://cio-perspectives.com/

Step up to Saxion.

Visie op de toekomst

• Online ‘presence’ steeds belangrijker• Géén vervanger voor gedrukte media• Wat men schrijft belangrijk in keuze• Social Media strategisch inzetten

Step up to Saxion.

@michieldoetjes | Retweet this!