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What makes a good exam answer?
What do you think that the examiners (and I) are looking
for?
Good answers include:
Good answers include:• EXAMPLES!!!!!!!!!! -own case study examples -detail/specifics• Well structured - paragraphs - full sentences. - P.E.E.L - introduction and conclusion. (Concise)• THEORY!Not ‘thrown in’• -Language - spag -formal language - sort of, kind of, might,
What do you know?Look at the potential topics outlined on each piece of paper. Use this to explore different ideas and examples that you could include on a question about this topic.• On the left, identify any specific media texts
and examples you could reference.• On the right, identify any specific theory,
regulations, thoughts and contemporary issues relating to this area.
Internet
Youth audiences
Female identity
Marginalized groups
Globalisationthe idea that the world is becoming increasingly interconnected through one global culture.
TV
Regulation
News
Film
Politics
Social media
Identity
New and digital media
Making links...Can you now make an informed choice as to
the strongest examples that you could discuss on this topic.
• Select two media texts• Regulations and contemporary issues• Some relevant theory that could be applied
here.
Topic, concept, issue, platform
Example Example
Theory
regulations Contemporary issues
Terminology Theory Terminology
Marginalised groups
Advert – MaltesersUses people with varying
disabilities as the main protagonist in their
adverts.Represented as funny.
Paralympics advert ‘yes I
can’
Positive representation
RegulationsChannel 4 remit -
representation
Under represented in main stream media.
Used genuine disabled actors and athletes in both examples.
Reinforcing the ever changing dominant
ideology of disability –
particularly the Paralympics
Institutions and hegemony
Reception theoryDifferent styles of advert in a
series will hopefully appeal to a variety of audience
types
SECTION A – FOCUS OF THE QUESTIONS AND TIPS
FOCUS OF THE QUESTIONS The focus of the 3 questions are:
1. Media concepts
Use the unseen products to answer a question on forms, representations, institutions, audiences or values. This paper and the sample papers have been on representation as a gentle introduction to the new paper, but question 1. can be on any of the concepts.
2. Media issues and debates
Use the unseen products to answer a question on media issues and debates. You may refer to other media products to support your answer. The ‘may’ is intended to encourage candidates to move beyond the two unseen exam products, they will get more marks if they do, but they can still get a pass level if they don’t.
3. Wider contexts
Use the unseen products to answer a question on wider contexts. You should move beyond the texts, referring to other media products to support
your answer. The ‘should’ is intended to tell candidates they will be expected to move beyond the two unseen products and include other examples. For question 2 and 3 candidates can include examples from either of their individual case studies, class work they have done and from their own media use.
TIPS FOR ACHIEVING A GOOD MARK
1. Use the marks awarded to questions as a guide to how long to spend on each answer - Q1 8 marks, Q2 12 marks and Q3 12 marks.
2. Answer the particular question.
3. Make detailed references to the two media products, especially in question 1 to illustrate the points made.
4. Higher level answers include a range of points, not just repeated explanation of one or two points.
5. Higher level answers include candidates own opinions explained and justified, especially for question 2 and 3. They take a standpoint and back it up with wider contexts and examples from other media products. Also if it is relevant to the question higher level answers discuss the different sides of the argument and show a sense of debate.