Presentatie Adobe Pieter van Helvoirt

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Accelerate Your Mobile Marketing with AppsName | Title

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2

Pieter van Helvoirt | Sr. Solution Consultant | [email protected] |

@pvanhelvoirt


Agenda

10:00 Opening: Wat heeft de telefoon ons gebracht - Pieter van Helvoirt, Adobe

10:30 Toepassingsmogelijkheden van mobiele apparaten - Astrid Hackenberg, Microsoft

11:00 Mobiele Business- en verdienmodellen - Jan Willem Broekema, EBU

11:30 Met M-Commerce meer resultaat - Corine van Drunen, QiQQER

12:00 Lunch, netwerken en informatiemarkt

13:00 Hoe bereik ik mijn klant en verhoof ik klantloyaliteit met apps - Michiel Ebeling, Mobgen

13:30 Mobiele strategie - Michel van Velden, Oneshoe

14:15 In 7 overzichtelijke stappen mobiel werken - Pieter Schouten, HP

15:00 Koffie pauze

15:30 De toekomst van mobiele apparaten - Astrid Poot, Fonk Mobile

16:00 Borrel en informatiemarkt

12:00 – 12:30 – 13:00 Break-out workshop: Mediastrategiespel


Hoe het allemaal begon…


Het begon allemaal met de Motorola DynaTAC 8000X – prototype in

1973


De telefoon gaat mee in de auto…


De Nokia 101 – De eenvoudige GSM telefoon in 1992


IBM Simon Personal Communicator in 1993


Motorola StarTAC en de Nokia Communicator in 1996


De Nokia 5110 - hip en trendy in 1998


De Sharp SH04 in 2000


Blackberry 5810 in 2002 en de Palm Treo 600 in 2003


Nokia N-Gage in 2003 en de Motorola ROKR E1 in 2005


Apple’s eerste iPhone en de Motorola F3 beide in 2007


HTC Dream in 2009


Verschillende merken, systemen en app-stores


Van groot naar klein en weer terug - Tablets


Verschillende toepassingen zakelijk en privé








add covers for

GQ

WIRED

Backpacker

living

readers digest


Most Popular Devices and Offline

26


Multi Device Publishing

iPad & iPad Mini

iPhone & iPod Touch

AndroidBrowser AndroidPhones

Windows 8.1 devices


The ultimate digital publishing solution for everyone

DIGITAL PUBLISHING SUITECREATIVE

CLOUD

+PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW


















Security


31% say customer-

facing apps have

greatest impact on post-

purchase loyalty

Role of apps in the customer purchasing lifecycle

Customer-facing apps drive loyalty

Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes

Insights, January 8, 2014. http://bit.ly/mobile-app-report


67% report the number

of users of internal apps

has grown over the past

year

Rate of growth in user volume for internal apps

(among companies building and deploying internal apps)

Internal apps growing too

7%7%

25%

28%




Executives see internal

apps playing greater

roles in facilitating

sales, communication

and training processes

Roles and functions of internal apps

Internal apps drive efficiencies




Most organizations have 1-3 apps

Three-fourths of executives say app budgets are increasing

Customer-facing mobile apps Internal mobile apps

Numbers do not add to 100% due to

rounding

Numbers do not add to 100% due to

rounding

Apps on the rise




Accelerate Your Mobile Marketing with AppsName | Title

Education

Presentatie Adobe Pieter van Helvoirt