REWORK

By: JASON FRIED & DAVID HEINEMEIER HANSSON FOUNDER OF 37 SIGNALS

REWORK is a fresh approach to running a business. New York Times and Wall Street Journal bestseller.

“Ignore this book at your own peril”— Seth Godin

“If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time. A

must read for every entrepreneur.”— Mark Cuban, co-founder HDNet, owner of the Dallas Mavericks

“The wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book— Tony Hsieh, CEO of Zappos.com

Content

1. First – The new reality2. Takedowns3. Go4. Progress5. Productivity6. Competitors7. Evolution8. Promotion9. Hiring10.Damage control11.Culture12.Inspiration is persiable

First - The new reality

TakedownsIgnore the real worldLearning from mistakes is overratedPlanning is guessingWhy grow?WorkaholismEnough with “entrepreneurs”

GoMake a dent in the universeScratch your own itchStart making somethingNo time is no excuseDraw a line in the sandMission statement impossibleOutside money is Plan ZYou need less than you thinkStart a business, not a start-upBuilding to flip is building to flopLess mass

Mission statementOur mission is to fulfill the automotive and commercial truck rental, leasing, car sales and related needs of our customers and, in doing so, exceed their expectations for service, quality and value. We will strive to earn our customers' long-term loyalty by working to deliver more than promised, being honest and fair and "going the extra mile" to provide exceptional personalized service that creates a pleasing business experience. We must motivate our employees to provide exceptional service to our customers by supporting their development, providing opportunities for personal growth and fairly compensating them for their successes and achievements. We believe it is critical to our success to promote managers from within who will serve as examples of success for others to follow. Although it is our goal to be the best and not necessarily the biggest or the most profitable, our success at satisfying customers and motivating employees will bring growth and long-term profitability.

ProgressEmbrace constraintsBuild half a product, not a half-assed productStart at the epicenterIgnore the details early onMaking the call is making progressBe a curatorThrow less at the problemFocus on what won’t changeTone is in your fingersSell your by-productsLaunch now

ProductivityIllusions of agreementReasons to quitInterruption is the enemy of productivityMeetings are toxicGood enough is fineQuick winsDon’t be a heroGo to sleepYour estimates suckLong lists don’t get doneMake tiny decisions

CompetitorsDon’t copyDecommoditize your productPick a fightUnderdo your competitionWho care what they’re doing

EvolutionSay no by defaultLet your customers outgrow youDon’t confuse enthusiasm with priorityBe at-home goodDon’t write it down

PromotionWelcome obscurityBuild an audienceOut-teach your competitionEmulate chefsGo behind the scenesNobody likes plastic flowersPress releases are spamForget about the Wall Street JournalDrug dealers get it rightMarketing is not a departmentThe myth of the overnight sensation

HiringDo it yourself firstHire when it hurtsPass on great peopleStrangers at a cocktail partyResumés are ridiculousYears of irrelevanceForget about formal educationEverybody worksHire managers of oneHire great writersThe best are everywhereTest-drive employees

Damage Control

Own your bad newsSpeed changes everythingHow to say you’re sorryPut everyone on the front linesTake a deep breath

CultureYou don’t create a cultureDecisions are temporarySkip the rock starsThey’re not thirteenSend people home at 5Don’t scar on the first cutSound like youFour-letter wordsASAP is poison

Conclusion

Inspiration is perishable