PowerPoint Presentation
APPLE...Its already a revolution and its only just begun.
Submitted to Submitted by Prof. Sameer Mathur Narayani
Pandey
APPLE
Its already a revolutionand its only just begun
Presented by Narayani Pandey
ABOUT APPLE
Apple Inc. is an American MNCWorlds most admired companyWorlds
leader in innovative new products.Its founders are : STEVE JOBS
STEVE WOZNIAK RONALD WAYNE
ABOUT APPLE
American MNCWorlds most admired companyWorld leader in
innovative new product launchesFounders : STEVE JOBS STEVE WOZNIAK
RONALD WAYNE
KEY STATISTICS
Current price $552.00Market capitalization 514.67 billionP/E
15.71EPS 35.14PE 0.66ROA 24.01%
PRODUCTS LAUNCHED
iphones
ipods
ipads
itunes
Mac and many more
ipodOne of Apples most important innovations.
THE WALKMAN OF 21ST CENTURY
MARKET STUDY
COMPETITORSGoogle (GOOG)Hewlett Packard (HPQ)Research in Motion
(RIMM)Dell (DELL)Amazon (AMZN)
COMPANYPHONESCOMPUTERTABLETSMUSIC PLAYERSAAPL YES YES YES
YESGOOG YES NO YES NODELL NO YES YES NOAMZN NO NO YES NORIMM YES NO
YES NOHPQ NO YES NO NO
COMPETITORS PRODUCTS
CHANNELING PRODUCTSApple reached its customers throughCLEVER
MARKETING and chann--eling its products in its stores.People can
SEE & FEEL the product.
APPLEs product launches over the past decade have been
monumental. What makes the company so good at innovation? Is anyone
comparable to apple in this respect?
Reliable to customersKnows customers needs and wantsCustomer
adaptingIdentifying opportunities in the marketReady to take
risksHigh customer demandsProduct innovativeness is un
comparable.
How important was the ipod to Apples current Success?
Apples ipod has become the Walkman of 21st century.It is one of
the most important innovations.Brand value has increased and the
customers too.ipods launch in the market has been a succ- - ess and
this has improved the product line of apple.
Whats next for apple?
Apple has proved its skills by developing products that are
comparable to computer.Like gaming, app store etc.And they have
also taught others how to makeproducts that are useful to
customers.But what makes Apple unique is inventions.ipad has
improved the market segment of Apple. So similarly it needs to
develop productsin new fields.
New field such as Augment Reality and Virtual Reality.When Apple
introduced its watches, the sales were very good. 12 million
watches were sold in the launch year. So it needs to innovate more
of its handheld devices & the smartphones.
CONCLUSIONWith $3.2 billion in annual revenue Apple continuesto
increase its R&D budget every year. The companytakes creating,
producing, and launching new produ--ts very seriously.With creative
marketing team behind them, these pr--oducts are the reason
consumers and analysts stayon their toes awaiting Apples latest
product news.
RECAP
PRODUCT S LAUNCHED ABOUT APPLE
MARKET STUDY
CASE STUDY
CONCLUSION
DISCLAIMER
Created by Narayani Pandey, SRMSWCET Bareilly during an
Internship under Prof. Sameer Mathur, IIM Lucknow.
