Upload
chsmedia2012lburns
View
18
Download
0
Embed Size (px)
Citation preview
VulnerableVulnerable
...House Style...CONNOTES
United and strong brand identityBOLD & sQUARe
RED Font Serious and important
campaignDull contrasting
background colourIsolation and fear – shock tactics
Manipulation o f well known
social networking images
BECAUSE
Recognition of target audience and engage them
Blunt & demanding questions Directly addresses target audience
...Research into existing products...