INTERNATIONAL PRESENTATIONS

Barry TomalinDirector of Cultural Training

IH LONDON

INTERNATIONAL PRESENTATIONS POLL

• Tell us now: -How often do you teach presentation skills &

language?• Very often• Often• Not very often

What are the main problems you face?

THE 7 POINTS

• EXPECTATIONS What are audiences looking for?• DURATION How long do they expect to listen?• QUESTIONS Will they interrupt or ask questions?• STYLE Will they expect visuals, stories or

demonstrations?• STRUCTURE How should I structure my presentation?• QUESTIONS AND INTERRUPTIONS How will I deal with questions?• FINISHING Should I expect applause at the end? If so what?

EXPECTATIONS

• Entertainment• Action• Technical information• Hard sell – what’s in it for me?• Soft sell – features and benefits (I’ll make up

my own mind.)• Intellectual argument• Make a good impression

DURATION

• Short presentations 20-30 minutes

• Medium presentations 45 – 60 minutes

• Long presentations 60 – 75 minutes plus

QUESTIONS

• Questions at end• Interruptions in middle

(often for clarification)• No questions• Deep concentration

STYLE

• Who expects:- Talk?- Interaction?- Visuals ?- PPT’s?- Stories?

‘ a mixture of personal style and audience expectation.’

STRUCTURE

‘Tell them what you are going to say.

Tell them you are saying it. Tell them you have said it.’

Sir Winston Churchill

STRUCTUREThe three stages

• Tell them what you will saySIGNPOST topic, time, key points, questions• Tell them you are saying it..SIGNAL My next point is… That was my second

point. My final point is.• Tell them you have said it.SUMMARISE summary, conclude, invite

questions

QUESTIONS AND INTERRUPTIONS

• THE FOUR ‘ASKS’- Thank- Repeat- Answer- Check• F.A.C.E- Focus- Acknowledge- Clarify- Empathise

FINISH

• Saying ‘Thank you.’• Applause?• Silence?• Aggressive sounding questions – anger or

interest?• Groups of people coming up afterwards –

positive?

THANK YOU

• Barry Tomalin• Director of Cultural Training• International House, London(E) barrytomalin@gmail.com(E) barry.tomalin@ihlondon.com(W) www.culture-training.com(W) www.ihlondon.com/executive-centre/cultural-

training

THANKS

Barry Tomalin(E) barrytomalin@gmail.com(E) barry.tomalin@ihlondon.com(W) www.culture-training.com

• For the BUSINESS CULTURAL TRAINERS CERTIFICATE contact www.ihlondon.com/executive-centre/cultural-training