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A Place Called Home 2830 S Central Ave, Los Angeles, CA 90011
For information contact:
Anita Wang (626) 376-8000
[email protected] FOR IMMEDIATE RELEASE
A PLACE CALLED HOME HOSTS 12TH ANNUAL CINDERELLA PROJECT TO GIVE HUNDREDS OF
PROM ITEMS AWAY WITH KIMORA LEE
LOS ANGELES – May 10, 2014 – A Place Called Home (APCH) will hold its 12th annual
Cinderella Project, where more than 150 high school girls from the South Los Angeles
community will have the chance to be gifted with prom items by former American model and
fashion designer Kimora Lee.
“We understand that prom doesn’t exactly fit in the budget for many families out here,”
Executive Director Jonathan Zeichner said. “For more than 90 percent of these girls, prom was
never even an option. They deserve to be able to experience it at least once in their life.”
There will be 350 dresses and shoes, 150 handbags and nearly 400 pieces of jewelry for
the girls to choose from. After the girls choose their perfect ensemble, lunch will be served,
followed by a surprise speech by Lee.
- more -
CINDERELLA PROJECT, 2
“Our organization welcomes and appreciates Kimora for her time and generosity, and we
know the girls will be shocked and excited to see her,” said Sarah Kimbrough, manager of
volunteer engagement. “More than 60 volunteers signed up to assist APCH’s staff members and
we are so lucky to have so many individuals help out.”
About APCH
A Place Called Home is a facility located in South Los Angeles that serves as a safe haven for
nearly 1,000 kids for over 20 years. It promotes education and a healthy lifestyle through a
variety of services and programs such as tutoring, homework help, art, nutrition and cooking
classes, sports and recreation, and more.
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STUDENTS PICK OUT PROM ITEMS DURING A PLACE CALLED HOME’S CINDERELLA PROJECT
High school senior Paul Ochoa searches for the perfect tie and pair of shoes for his prom outfit. He is one of the hundreds of kids taking advantage of the free giveaways A Place Called Home’s Cinderella Project offers.
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For information contact: Anita Wang (626) 376-‐8000 [email protected] Note to editor: High resolution photos available on https://www.facebook.com/APCH2830
A PLACE CALLED HOME’S GUEST SPEAKER KIMORA LEE ATTENDS CINDERELLA PROJECT
Kimora Lee, former American model and fashion designer, speaks with a group of young girls about inner beauty during A Place Called Home’s Cinderella Project. This is the twelfth year that A Place Called Home has put together this event to provide thousands of prom items for kids.
### For information contact: Anita Wang (626) 376-‐8000 [email protected] Note to editor: High resolution photos available on https://www.facebook.com/APCH2830
A Place Called Home 2830 S Central Ave, Los Angeles, CA 90011
For information contact:
Anita Wang (626) 376-8758
A PLACE CALLED HOME HOLDS FREE HEALTH AND GARDEN EXPO FOR SOUTH LOS
ANGELES COMMUNITY What: A Place Called Home will hold a free health and garden expo for the South Los
Angeles community to help urge members of the community to make healthier choices. There will be free medical and vision screenings, fitness classes from radio and TV personality Carlos Alvarez, garden demonstrations, music, food and a kids zone.
When: Saturday, April 26 from 10 a.m. to 2 p.m. 10 to 11 a .m. - Nutrition tips with Herbalife nutrition expert Dr. Luigi Gratton 1 to 1:30 p.m. - Workout with radio and TV personality Carlos Alvarez
Visuals: • Kids playing in the playground that includes a jumper, soccer field, face painting station, air hockey, darts and arts and crafts
• Over 15 vendors and organizations offering health services and healthy foods • Organic garden with demonstrations on how attendees can learn how to grow
their own organic garden • In-house band with kids between ages 11-15
Why: A Place Called Home understands the great need in educating the community about healthy living and strives to empower it to make better choices by providing resources to do so.
Who: A Place Called Home is a safe haven for South Angeles kids to attend after school and provides free classes ranging from art and music to English and science. It teams up with radio and TV personality Carlos Alvarez, Herbalife nutrition expert Dr. Luigi Gratton and over 15 local vendors and organizations this weekend.
Where: A Place Called Home is located at 2830 S Central Ave. Los Angeles 90011, two blocks south of the 10 freeway. Take 10W, exit Central and make left. Drive half a mile and the facility will be on the left. For parking, make a left on 29th street after exiting. Parking is free. Go to front office and ask for the public relations director.
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A PLACE CALLED HOME FACT SHEET
Mission To provide a nurturing and positive safe haven for underserved youth
where they can build skills and take ownership of the direction of their lives through programs in education, arts and health.
History A Place Called Home (APCH) was founded in 1993 by Debrah
Constance, who at the time witnessed much civil unrest and violence in the streets of South Central Los Angeles. She wanted to give underprivileged youth a safe place to go and started the organization at the basement of a church with 12 youths. By 1996, membership had grown to 400 youths and now provides for more than 1,000 youths.
Accomplishments • 1994 – Debrah Constance awarded "Woman of the Year" by State of
California and invited by President Clinton to White House • 1997 – Counseling center opens and music studio built • 2000 – Receives CA Community Foundation's "Unsung Heroes Award" • 2003 – Receives "America's Promise Safe Haven Award" • 2007 – First APCH student attends Berklee Music School in Boston • 2012 – APCH Shaheen Scholarship sends 70 students to college
Services/Programs • Literacy, homework help and tutoring
• L.I.F.E Mentoring Program • APCH/LAUSD dropout recovery partnership • Athletics and recreation
Headquarters A Place Called Home
2830 S. Central Ave. Los Angeles, CA 90011 (323) 232-7653
Website www.apch.org Media Contact Scott Culbertson
(323) 232-7653 [email protected]
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Programs and Services
Literacy, homework help and tutoring To improve and promote reading and literacy through reading aloud, book clubs, poetry writing classes and gifting books to every APCH member. Every week hundreds of students from elementary grades through high school receive individual and group homework assistance that covers math, science and English.
L.I.F.E Mentoring Program Lead. Influence. Foster. Empower. Presents opportunities for enrichment, exposure, support and guidance through supervised one-‐to-‐one relationships between members and caring adults. The goal is to empower mentees to develop into contributing members of the community, who will find ways to give back when they are in the position to do so.
APCH/LAUSD dropout recovery partnership Offers another chance for many young people who have dropped out or been kicked out of regular schools and/or have been incarcerated or caught up in the Juvenile Justice system. APCH works closely with several high schools in the South Angeles community to do the following: • Keep teens safe • Support their development into well adjusted adults
• Guide them toward higher education and fulfilling work
Athletics and recreation To inspire members and their families to
experience the benefits of regular exercise by introducing them to yoga, swimming, hiking, running, obstacle courses and warm-‐ups. Organized sports leagues include basketball, flag football and soccer, which teach values of teamwork and good sportsmanship.
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Debrah Constance Founder of A Place Called Home
Debrah Constance is the founder of A Place Called Home, a nonprofit organization started in 1993 to give South Central Los Angeles youth exposed to violence and disadvantages a safe haven to go to after school. Constance’s passion for improving lives and her love for children helped build and now sustains A Place Called Home (APCH) as she devotes her time to foster positivity for hundreds of children in need.
It all started in 1988 after she read a Los Angeles Times feature on Roland Ganges, a teacher from Jefferson High School, who was recognized as one of the many gifted teachers in Los Angeles. At the time, she was vice president of the Jon Douglas Realty Company, where she was also the marketing and advertising director in charge of giving Jon Douglas funding to local schools and charities. She came up with the idea to move funding from rich children to a teacher (Ganges) in the inner-city to help children who were in more need.
Ganges refused the money Constance offered and instead asked her for her time. The next five years of involvement with inner-city children moved her to start her own organization. Constance then resigned from the realty company she had worked at for 15 years and was given $50,000 and the blessing from her former boss to start her organization.
Constance was a high school dropout and didn’t believe she was capable of building an organization that comprised of only 12 youths to now more than a thousand youths and families. In 1994, she was awarded “Woman of the Year” by State of California and was invited by President Clinton to the White House.
It has been more than 20 years since the organization started. Constance is now working on a movie about her life, studying African spiritualism, taking time to enjoy her life and supporting the executives at APCH as they work on expanding the organization to helping more older children.
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