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High Level GDDJune 2016
V.0.0 Marlin Sugama
Change TrackerDate Version Change By Remarks
11 Jul 2016 0.0 Created MS
12-18 Jul 2016 0.0 Add content MS
19 Jul 2016 0.1 Add success story MS IG requests
20 Jul 2016 0.2 Change title MS IG requests
SummaryProduct Title Development
CostInternal Labor
CostOutsourcing
CostTesting Fee Release
ScheduleHarmoni Jukebox 12,000 10,000 0 2,000 TBDHarmoni ABC 8,000 4,000 2,000 2,000 Aug 2016Harmoni Shorts (2)
5,000 4,000 1,000 0 Aug 2016
Harmoni 123 8,000 4,000 2,000 2,000 Nov 2016Harmoni Shorts (2)
5,000 4,000 1,000 0 Aug 2016
Development Schedule and DeliverablesDev Stage Due
DateTechnical Deliverables Content Deliverables Assumptions
Harmoni Jukebox- Alpha
May 2016 Main features working properly • Game flow• Play song • Auto-play
Harmoni Jukebox- Beta
June 2016 Additional features working properly
• Shop• Parental lock• Social media sharing
Harmoni Jukebox- Release
??? All features working and testedFeedback from “value potion”
Harmoni ABC- Alpha July 2016 Main features working properly • Game flow• All alphabets and all animals
asset done• Auto-play• 4 mini games (letter, animals,
puzzle, make-a-word)• Temporary BGM, SFX and VO
Harmoni ABC- Beta Aug 2016 Added outsourcing result • Sound and music implemented BGM, SFX and VO are outsource to a third party
Harmoni ABC- Release
Aug 2016 Tested
Harmoni Short 1 Aug 2016Harmoni Short 2 Aug 2016
Application Development Road Map
Harmoni Karaoke
Harmoni Jukebox
Harmoni ABC
Harmoni 123
Harmoni Shorts
Children Karaoke App
Early Learning Educational App Series Coding
Occupations
Kids Practical Learning
Harmoni Flash Card
Title Harmoni Series (Jukebox, ABC, 123)Genre Children Educational ApplicationPlatform Apple
Target OS: iOS 6.0 and upDevice: iPhone 4- iPhone 6S
iPad 2AndroidTarget OS: Android 4.1 and upMinimum Requirements Memory RAM 512MB
Space 1024MBLanguage: Primary: Bahasa Indonesia
Secondary: EnglishScreen Ratio Safe frame 4:3 – Optimum frame 16:9File Size ???Pricing Free and Premium
Content Summary
Project MembersProducers:Indra GunawanPaul Amidjojo
Designer:Marlin Sugama
Programmer:Michael Desmond
Artists:Ricky BTRobert Tan
Producers:Anton Budiono
Designer:Henry Darmawan
Programmer:Irnanto Krisnandi
Artists:Ricky BTMarrisa Anastasia
ABCJukebox
Producers:Indra GunawanPaul Amidjojo
Designer:Marlin Sugama
Programmer:Michael Desmond
Artists:Ricky BTRobert Tan
123
Producers:Indra GunawanPaul Amidjojo
Writer:Marlin SugamaVito Budiman
Character Design:Ricky BT
Shorts
3D Artists:Denny WijayaMarshellina MonicaValensia Irene
Animator:Alexander Rei
Render and Composition:Jovian Gozali
ApplicationExplanation
Application ConceptTAGLINE: (choose between alts)
“Where learning begins”“Your children’s learning, starts here”
SUMMARY:• Harmoni is a series of educational applications for children 2-5 y.o• Each application teach children an early learning subject such as: singing, numbers, alphabet and shapes. • Harmoni comes with engaging and cute characters, allowing children to enjoy the learning process while playing • All applications is developed especially for targeted group age, allowing parents to assist and play with the
children OR let the children experience the auto-play as digital nanny.
IN-APPS PURCHASE:• Free-mium• Ads and video ads
REFERRAL SYSTEM:• Social media connect and sharing
Harmoni Jukebox
Application ConceptDESCRIPTION:Harmoni Jukebox is a sing-a-long application, with collection of Indonesian traditional folk song, Indonesian children song, and English children songs.
APPS PURPOSE:Igniting toddler curiosity through songs and cute engaging characters- attracting them to practice speech articulation and sense of rhythm.
Application ConceptFEATURES:1. Sing Along- Harmoni play children song videos with cute animated characters and dynamic sub-title
on screen- attracting toddlers to sing-a-long. Harmoni video players comes with interactive time-bar, where user can choose where they want the video to play or stop.
2. Play All- For toddlers Harmoni comes with an auto-play all feature. A button that allow user to loop all the songs in their library.
3. Add to Fave- find and keep user’s favorite song.4. Play All Fav Song- loop all songs from user’s favorite songs library.5. Screen Lock- once the screen-lock is activated, all touch screen controller are off, until the button is
switched back on.6. Social Media Connect- Facebook auto-connect7. Background Music- All Harmoni’s songs are re-arranged by the developer team, to be more
interesting for toddlers. 8. Other Harmoni Apps connect- user has an option of buying full features ads free Harmoni Jukebox.
Splash Screen1. Publisher Logo2. Developer Logo3. Harmoni Logo
Main Menu
Video
Shop Credit1. Song selection
(filters tab: favorite, folk, Bahasa, English)
2. Pick and play song
3. Credit /Sharing
No
YesFB
Sharing?
user socmed login
Thank you(+1 free song)
Success?Yes
Notification
Parental Lock
Open?
Notification
Yes
No
NoNotification
Functions: 1. Pause/Stop?2. Auto-play
lock/unlock
UI Flow- Harmoni Jukeboxstart
UI Wireframe - Harmoni Jukebox
Harmoni ABC
Application ConceptDESCRIPTION:Harmoni ABC is an early learning- reading mobile application for toddler
APPS PURPOSE:Introducing alphabets and brief how-to use them to toddler, through ABC song and
Application ConceptFEATURES:1. Main Game- a playful feature where user can choose an alphabet and after a moment it will turned to an
animal with a name started with the alphabet chosen.2. Mini Games- there are 4 (four) mini-games beside the main applications that user can play around with.
a. Letter game- choose a letter pronounced from six options provided, when user choose the right letter, it will turn to the animal with the name started with chosen alphabet. If user choose the wrong letter, it will turn to a ball.
b. Animal game- choose an animal pronounced from six options provided, when choose user the right animal, it will turn to starting alphabet of the animal’s name. If user choose the wrong animal, it will turn to a ball.
c. Funny words- a simple typing game, where user can type up anything from their name to any words. Each letter will then processed to turn to animals.
d. Puzzle – a 3 x 3 puzzle grid of chosen animal. Solving a puzzle will open another puzzle, until user has whole collection of all animals in Harmoni ABC.
3. Auto-play – automatically loop play the Main Game with an ABC song4. Song or narrative- user can choose between listening to ABC song or narrative pronunciation of letters and
animal names followed by the animal sound. 5. Social Media Connect- Facebook auto-connect
UI Flow- Harmoni ABCSplash Screen
1. Publisher Logo2. Developer Logo3. Game Logo
Main Menu
1. Main Game 2. Games3. Auto-play4. Setting
Main Game
1. Game Area2. Toggle ABC
song or narrative with SFX
3. Restart4. Back
Game Selection1. Letters2. Animals3. Funny Words4. Puzzles5. Back
Letter Game 1 Letter Game 2 Letter Game 3
Animal Game 1 Animal Game 2 Animal Game 3
Funny Words 1
Result
Funny Words 2
Result
Funny Words 3
Result
Puzzle Selection Puzzle Game
Result
1. Back1. Back
1. Back 1. Back 1. Back
1. Back 1. Back 1. Back
1. Back 1. Back 1. Back
Bad word check
Bad word check
Bad word check
Yes
No
Yes Yes
No No
Auto-back
Auto-back
Auto-back
Auto-back
start
CreditAuto-back
UI Wireframe - Harmoni ABC
[TITLE]Games
Auto-Play
Setting
ABC Button Area
Toggle Control
Display Area
Letter 1 Letter 2 Letter 3
Letter 4 Letter 5 Letter 6
Animal 1 Animal 2 Animal 3
Animal 4 Animal 5 Animal 6
Type Box
Keyboard
Type your name or any words:
Display AreaLetters turn to Animals
Letter Animal FunnyWords Puzzle
Puzzle 1
Puzzle 5
Puzzle 2
Puzzle 6
Puzzle 3
Puzzle 7
Puzzle 4
Puzzle 8
Minigames
Letter Animal
Typing
Puzzle
Main Screens
Art Assets
Characters- Harmoni Jukebox
UI Mock UpSplash screen
Shop and Parental Lock
Splash Screen1. Publisher Logo2. Developer Logo3. Harmoni Logo
Main Menu
Video
Shop Credit1. Song selection
(filters tab: favorite, folk, Bahasa, English)
2. Pick and play song
3. Credit /Sharing
No
YesFB
Sharing?
user socmed login
Thank you(+1 free song)
Success?Yes
Notification
Parental Lock
Open?
Notification
Yes
No
NoNotification
Functions: 1. Pause/Stop?2. Auto-play
lock/unlock
Monetization- Harmoni Jukeboxstart
m
M
M
A video ad will play after each songPop-up notification include offer to buy the full version
m
M Monetization
Motivation to buy
m
m
M
Pop-up notification include offer to buy the full version
Limited choice of song
Buy songs/Buy full version
Characters- Harmoni ABC
UI Mock Up- Harmoni ABCSplash screen
Monetization- Harmoni ABC m
M Monetization
Motivation to buy
Splash Screen
1. Publisher Logo2. Developer Logo3. Game Logo
Main Menu
1. Main Game 2. Games3. Auto-play4. Setting
Main Game
1. Game Area2. Toggle ABC
song or narrative with SFX
3. Restart4. Back
Game Selection1. Letters2. Animals3. Funny Words4. Puzzles5. Back
Letter Game 1 Letter Game 2 Letter Game 3
Animal Game 1 Animal Game 2 Animal Game 3
Funny Words 1
Result
Funny Words 2
Result
Funny Words 3
Result
Puzzle Selection Puzzle Game
Result
1. Back1. Back
1. Back 1. Back 1. Back
1. Back 1. Back 1. Back
1. Back 1. Back 1. Back
Bad word check
Bad word check
Bad word check
Yes
No
Yes Yes
No No
Auto-back
Auto-back
Auto-back
Auto-back
start
CreditAuto-back
m
m
m
m
mm M Apps Store/Google Play for full version
**Harmoni ABC initially planned to premium app, this chart show IF the app is going to be monetized as freemium
Marketing Plan
Marketing Tagline“Cute and engaging characters to enrich your children learning
process”
• Other educational application for children focused so much on the learning and missing the fun part of the learning process
• Harmoni application series, prioritized children fun and happy experience while interacting with the apps hence nurturing children curiosity to know something new
Target AudienceChildren 3-5 y.oPrimary
Target
Toddlers 1-2 y.oSecondar
yTarget
Family with working parents usually have limited time to spend with their little ones, when they do, its often not productive in terms of nurturing the children’s curiosity or learning process. Harmoni apps mediate and treasure each family moments to be meaningful.
Harmoni provide auto-play mode which act as digital nanny for younger audience to allow some time off for parents.
Marketing StrategyHarmoni applications planned to be released as series, flooding the apps market with Harmoni title to achieve:1. SEO2. Generate multiple revenue stream from different small apps3. Established Harmoni name as early learning educational apps and children IP from
Indonesia4. Increase market share in children educational apps5. Additional brand value to every Harmoni app release to the market
Marketing Strategy
Online:1. Harmoni website as a hub to information about Harmoni 2. Social media activation using comic and short 3D animation, and sharing media for users3. Online shop for Harmoni merchandise
Offline1. Pop-up stores at events for activation2. Collaboration with other merchant/brand, e.g: using Harmoni characters for Happy Meal
Main Strategy:1. Release the app as series instead of single standing title2. Develop market engagement to the product by developing Harmoni as an IP instead of
just an apps (each release will be accompany by derivative products- comic, short animation, merchandise)
ASEAN
Multiple Countries
Mobile Apps
Comic
Simple Comic Strip
Items
Cute Pop-Up Shop
Cute Chars
Universal Characters from Indonesia
ShortsNew established local IP
Collabo-ration
Kids Meal
Online Marketing Review Target
Marketing ChannelsItem Channels Branding Downloads Viral Retention Awareness Information Monetization
1 Website x x x2 Mobile Ads x x x3 Facebook x x x x4 Twitter x x x x5 Youtube x x6 Review Sites x x x x x7 Forums x x8 Web Ads x x x9 Press Release x x x
10 SEO x11 Wiki x x12 In App Mkt x x x
Success Reference- Hey Clay
https://www.kirkusreviews.com/book-reviews/jutiful-ltd/talking-abc/
http://appsplayground.com/2013/06/03/talking-abc-review-iphone-ipad/
http://theimum.com/2016/01/talking-abc-by-hey-clay-review/
http://www.smartappsforkids.com/2016/01/talking-abc-has-been-updated-and-its-still-a-top-pick-also-for-a-limited-time-download-the-french-ve.html
Apps Play Ground
Kirkus Review
The iMum Smart Apps for Kids
Success Reference- Hey ClayAvailable in Multiple Languages App Annie
Success Reference- Twin Bears Japan Started from story book in early 2000
Tiny Twin Bears now has:1. 2014- Regular 30 minutes TV show on NHK
Networks2. 2014-2015 More than 200 mobile apps 3. 2015- Dedicated store on Character Street4. Loads of merchandise (please see next slide)
Success Reference- Twin Bears Japan
Success Reference- PinkFong
Success Reference- PinkFonghttp://platum.kr/archives/40311 http://platum.kr/archives/53189
http://www.smartstudy.co.kr/press_release/