Profits of passion icf. 11 19-13

Profits of

Passion:Finding Your Words

©2013 Core Passion Inc

The FUSION of Human Energy and Business Energy

Human Energy – WHO you are

Business Energy – WHAT you do


Be the MagnetGo on the Journey to find your words. . .


When you know WHO you are…

• You know WHAT to do.

• You know WHAT to say.

• You know HOW to magnetize!


Profits of PassionQuestions for the Journey

WHY WHY is this so valuable?

HOW HOW do you get started?

WHO WHO are you? BRAND

WHO are you doing this for? CLIENT

WHAT WHAT do you want?

WHAT does your client want?


WHY is this so valuable?

Remember the “Y”The ONE number that you need to know

“The ONLY path to profitable growth may lie in a company’s ability to get its’ loyal customers to become, in effect it’s marketing department.”

Frederick Reichold, The Harvard Business Review

Director Bain & Company, Author-Loyalty Rules

Will you RECOMMEND ME? (9/10)


HOW do you get started? A profitable system for moving energy. . .

(WHO)

(WHAT) (HOW)


PASSION - WHO are you? BRAND

• Unique words of wisdom

• What WORDS do you bring to life?

• Your client walks away and says . . .


PASSION - WHO are you?Circle three Core Passion® Codes that feel like you.


WHO are you doing this for?Stand in the CLIENT’S SHOES!

Have you stood in THEIR shoes?

Literally.

Repeatedly

Don’t assume!


VISION - WHAT do you want?Finding Your Words


VISION - WHAT do they want? See it through THEIR eyes!

“The challenge is to view every element of every part of the business through the customer’s lens; to literally redefine each element from the customer’s perspective.”

Tom Peters, Author

In Search of Excellence• They want

• They need

• They expect

• Their emotional state


ACTION – HOW do you get started?Use your magnetic key words in:

• Google ad words for your website

• Tag words for social media marketing

• Conversations with your friends, family, community, and peers


Be the Magnet . . .Find your magnetic words at CorePassion.com

Education

Profits of passion icf. 11 19-13