Project "Fair Trade: awareness raising"

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Innovative ways to present Fair Trade to

youth

Project is financed by European Union

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Contribute to global development goals by encouraging to

join Fair Trade movement.

GOAL

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IN 3 PARTNER COUNTIRES

PROJECT TARGET GROUPS

BUSINESS TEACHERS ADULTS YOUNGSTERS

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162 000 PEOPLE WERE REACHED

PROJECT TARGET GROUPS

BUSINESS TEACHERS ADULTS

YOUNGSTERS

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PROJECT ACTIVITIES

FAIR TRADE BOOTHS Fair Trade activities in open-air festivals.

EDUCATIONAL CARTOONS Presentation of main principles of Fair Trade, products and Fair Trade geography.

FAIR TRADE TRACKEREducational game which introduces how Fair Trade functions.

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FAIR TRADE BOOTHSThe main idea of all activities is to promote FAIRTRADE sign and to present products available for consumers in Lithuania, Latvia and Estonia.

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FAIR TRADE BOTHS LOCATIONS

ESTONIA 16 500

participants2

LITHUANIA 27 900 participant

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LATVIA 2 000

participants1

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FAIR TRADE BOOTHS ACTIVITIES

MOBILE PROMOTION TEAM

GAMES’ AREA CHILL OUT AREA

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Team wore Fair Trade banana costumes they invited people to participate in activities.

They were giving away pieces of puzzle for participators as a ticket the to games’ area.

Were responsible for promotion of Fair Trade area in the festivals.

MOBILE PROMOTION TEAM

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GUESS WHO YOU AREPlayer got a role in Fair Trade chain he had to guess who he is from description of partner. Game aimed to show Fair Trade process.

FREE YOURSELF FROM SLAVE-HOLDER Participant had to release his hands from rope on his/her wrists. Game aimed to show that forced labor is used in fields.

MEMORY GAME15 covered cards on the ground. The goal was to find matching pair. All cards introduced variety of Fair Trade products.

GAMES’ AREA

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ECOLOGY IS IMPORTANTParticipant got a sling. Purpose was to hit the balloons below on the stand and water the coffee beans with clean water.

HELP BUILD A SCHOOLParticipant got a tennis ball. His purpose was to hit a non Fair Trade product from shelves. Aim of this game was to encourage people buy Fair Trade products.

PURCHASE’S PRICE Participant got 10 cards. The player was asked to put the right percentage in the right place on the stand where two trade chains (fair and unfair) were presented.

GAMES’ AREA

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PRIZES Participants who won the game filled out questionnaire and got FAIRTRADE T-Shirts.

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QUESTION FOR YOU

WHY we chose hunters for project t-shirts?

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ANSWER Because Fair Trade products are so rare in Baltic countries that you have to hunt them.

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CHILL ZONE

Participants were invited to visit this area. While people were relaxing, volunteers were educating them about Fair Trade movement.

In chill zone participants could: See Fair Trade products; Taste Fair Trade chocolate; Get information about Fair

Trade.LEARNING

RELAXING

HAVING FUN

TASTING

80%

60%

90%

40%

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PROJECT ACTIVITIES




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EDUCATIONAL CARTOONS Main aim is to raise awareness about main principles of Fair Trade and encourage people to choose the products of Fair Trade.

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1. EDUCATIONAL CARTOONS’ GOALS

SHOWHow buying Fair Trade products can make a difference.

SOLUTIONSay how they can join the movement of Fair Trade.

EDUCATEAbout Fair Trade and

importance of choosing products marked with a

sign.

INFORMAbout FAIRTRADE sign.

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EDUCATIONAL CARTOONS

Fair Trade - not only a slogan Fair Trade - products

Fair Trade - good news all over the

world16 876 views

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FAIRTRADE - NOT ONLY A SLOGAN

Explains what Fair Trade is, introduces Fair Trade principles and benefits.

PRODUCTS

WORK IN FIELDS

FAIRTRADE

JOINING

80%

60%

90%

40%

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FAIRTRADE - PRODUCTS

Encourages people to buy Fair Trade products and invites them to join the movement and fight for the better world.

PRODUCTS

IMPACT

JOINING

FAIRTRADE

80%

60%

90%

40%

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FAIRTRADE - GOOD NEWS ALL OVER THE WORLD

Educates people about Fair Trade and change that buying those products can bring to the world.

PROCESS

WORK IN FIELDS

BENEFITS

FAIRTRADE

80%

60%

90%

40%

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PROJECT ACTIVITIES




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FAIR TRADE TRACKERAims to educate people about Fair Trade products and encourages them to choose them.Also aims to show children exploration in regular trade problem.

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FAIRTRADE TRACKER

CITY

Game's environment is a town with three different locations: coffeehouse, small grocery store and big shopping mall. In locations player can find various information about Fair Trade and by playing different mini-games collect needed money for school in Kenya.

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FAIR TRADE PRODUCTS

In game locations you can find information about Fair Trade products.

FAIRTRADE TRACKER

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2 376GAME

PARTICIPANTS

Games educate people about differences in regular supply chain and Fair Trade supply

chain components. Encourages

them to choose FAIRTRADE products.

FAIRTRADE TRACKER

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2 376GAME

PARTICIPANTS

Games educate people about differences in regular supply chain and Fair Trade supply

chain components. Encourages

them to choose FAIRTRADE products.

FAIRTRADE TRACKER

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MORE PROJECT ACTIVITIES

TRAININGS FOR PUPILSPresents Fair Trade to pupils in an interesting and appealing way.

FAIR TRADE GUIDEBOOKProvides information about Fair Trade.

GAME CHANGER‘S WORKSHOPEducated youth NGO’s about Fair Trade campaigns implementation.

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ACTIVITIES’ RESULTS

876 PUPILS TRAINED 4 EVENTS, 69 PARTICIPANTS

31 200 COPIES

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MORE PROJECT ACTIVITIES

FAIR TRADE STAND IN BAFIntroduced various Fair Trade certification marks, examples of the Fair Trade products.

EVENTS IN SHOPING CENTRESEncouraged people to look for the products with FAIRTRADE mark.

SCREENING OF CARTOONSAimed to make audience aware about main principles of Fair Trade.

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ACTIVITIES’ RESULTS

15 000 PARTICIPANTS

9 EVENTS, 40 333 PARTICIPANTS

8207 PARTICIPANTS IN 8 EVENTS

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Project “FAIR TRADE: awareness raising”

Project is financed by European Union

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THANK YOUFor Your Precious Time and Attention.

And now it’s time for Questions!