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HDFC BANK The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in-principle' approval from the Reserve Bank of HDFC (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the HDFC Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, HDFC. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995 PROMOTER HDFC is HDFC's premier housing finance company and enjoys an impeccable track record in HDFC as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain a market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also lies a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer

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Page 1: Project on HDFC

HDFC BANK

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to

receive an 'in-principle' approval from the Reserve Bank of HDFC (RBI) to set up a bank in the

private sector, as part of the RBI's liberalization of the HDFC Banking Industry in 1994. The bank

was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in

Mumbai, HDFC. HDFC Bank commenced operations as a Scheduled Commercial Bank in January

1995

PROMOTER

HDFC is HDFC's premier housing finance company and enjoys an impeccable track record in

HDFC as well as in international markets. Since its inception in 1977, the Corporation has maintained

a consistent and healthy growth in its operations to remain a market leader in mortgages. Its

outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant

expertise in retail mortgage loans to different market segments and also lies a large corporate client

base for its housing related credit facilities. With its experience in the financial markets, a strong

market reputation, large shareholder base and unique consumer franchise, HDFC was ideally

positioned to promote a bank in the HDFC environment.

BUSINESS FOCUS

HDFC Bank's mission is to be a World-Class HDFC Bank. The Bank's aim is to build sound

customer franchises across distinct businesses so as to be the preferred provider of banking services in

the segments that the bank operates in and to achieve healthy growth in profitability, consistent with the

bank's risk appetite. The bank is committed to maintain the highest level of ethical standards,

Page 2: Project on HDFC

professional integrity and regulatory compliance. HDFC Bank's business philosophy is based on four

core values: Operational Excellence, Customer Focus, Product Leadership and People.

CAPITAL STRUCTURE

The authorized capital of HDFC Bank is Rs.450 crore (Rs.45 billion). The paid-up capital is

Rs.282 crore (Rs.28.2 billion). The HDFC Group holds 24.2% of the bank's equity while about 13.1%

of the equity is held by the depository in respect of the bank's issue of American Depository Shares

(ADS/ADR Issue). The HDFC Private Equity Fund, Mauritius (IPEF) and In ocean Financial Holdings

Ltd., Mauritius (IFHL) (both funds advised by J P Morgan Partners, formerly Chase Capital Partners)

together hold about 5.5% of the bank's equity. Roughly 27.5% of the equity is held by FUs,

NRIs/OCBs while the balance is widely held by about 214,000 shareholders. The shares are listed on

The Stock Exchange, Mumbai and the National Stock Exchange. The bank's American Depository

Shares are listed on the New York Stock Exchange (NYSE) under the symbol "HDB".

TIMESBANK AMALGAMATION

In a milestone transaction in the HDFC banking industry, Times Bank Limited (another new

private sector bank promoted by Bennett, Coleman & Co/Times Group) was merged with HDFC Bank

Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by the shareholders of

both banks and the Reserve Bank of HDFC, shareholders of Times Bank received 1 share of HDFC

Bank for every 5.75 shares of Times Bank. The amalgamation added significant value to HDFC Bank

in terms of increased branch network, expanded geographic reach, enhanced customer base, skilled

manpower and the opportunity to cross-sell and leverage alternative delivery channels.

DISTRIBUTION NETWORK

Page 3: Project on HDFC

HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over

472 branches spread over 214 cities across the country. All branches are linked on an online real-time

basis. Customers in 90 locations are also serviced through online Banking, The Bank's expansion plans

take into account the need to have a presence in all major industrial and commercial centre’s where its

corporate customers are located as well as the need to build a strong retail customer base for both

deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges, the

Bank has branches in the centre’s where the NSE/BSE have a strong and active member base.

MANAGEMENT

Mr. Jagdish Kapoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Kapoor

was a Deputy Governor of the Reserve Bank of HDFC. The Managing Director, Mr. Aditya Puri, has

been a professional banker for over 25 years and before joining HDFC Bank in 1994 was heading

Citibank's operations in Malaysia.

The Bank's Board of Directors is composed of eminent individuals with a wealth of experience

in public policy, administration, industry and commercial banking. Senior executives representing

HDFC are also on the Board. Senior banking professionals with substantial experience in HDFC and

abroad head various businesses and functions and report to the Managing Director. Given the

professional expertise of the management team and the overall focus on recruiting and retaining the best

talent in the industry, the bank believes that its people are a significant competitive strength.

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of information technology

and communication systems. The entire bank's branches have connectivity which enables the bank to

Page 4: Project on HDFC

offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail

customers through the branch network and Automated Teller Machines (ATMs). The Bank has made

substantial efforts and investments in acquiring the best technology available internationally to build

the infrastructure for a world-class bank. In terms of software, the Corporate Banking business is

supported by Flexcubc, while the Retail Banking business by Fin ware, both from i-flex Solutions Ltd.

The systems are open, scaleable and web-enabled.

The Bank has prioritized its engagement in technology and the internet as one of its key goals

and has already made significant progress in web-enabling its core businesses. In each of its businesses,

the Bank has succeeded in leveraging its market position, expertise and technology to create a

competitive advantage and build market share.

BUSINESS PROFILE:

HDFC Bank caters to a wide range of banking services covering commercial and investment

banking on the wholesale side and transactional / branch banking on the retail side. The bank has three

key business areas:-

a) Who i.e. safe Banking Services:

The Bank's target market is primarily large, blue-chip manufacturing companies in the HDFC

corporate sector and to a lesser extent, emerging mid-sized corporate. For these corporate, the Bank

provides a wide range of commercial and transactional banking services, including working capital

finance, trade services, transactional services, cash management, etc. The bank is also a leading

provider of structured solutions which combine cash management services with vendor and

distributor finance for facilitating superior supply chain management for its corporate

customers.

Page 5: Project on HDFC

b) Retail Banking Services:

The objective of the Retail Bank is to provide its target market customers a full range of

financial products and banking services, giving the customer a one-stop window for all his/her

banking requirements. The products are backed by world-class service and delivered to the customers

through the growing branch network, as well as through alternative delivery channels like ATMs.

Phone Banking, Net Banking and Mobile Banking.

The HDFC Bank preferred program for high net worth individuals, the HDFC Bank Plus and

the Investment Advisory Services programs have been designed keeping in mind needs of customers

who seek distinct financial solutions, information and advice on various investment avenues. The

Bank also has a wide array of retail loan products including Auto Loans, Loans against marketable

securities, Personal Loans and Loans for Two-wheelers. It is also a leading provider of Depository

Services to retail customers, offering customers the facility to hold their investments in electronic

form.

HDFC Bank was the first bank in HDFC to launch an International Debit Card in association

with VISA (VISA Electron) and issues the MasterCard Maestro debit card as well. The debit card

allows the user to directly debit his account at the point of purchase at a merchant establishment, in

HDFC and overseas. The Bank launched its credit card in association with VISA in November 2001.

The Bank is also one of the leading players in the "merchant acquiring" business with over 25,000

Point-of-Sale (POS) terminals for debit / credit cards acceptance at merchant establishments.

Page 6: Project on HDFC

c) Treasury Operations:

Within this business, the bank has three main product areas - Foreign Exchange and

Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the liberalization of

the financial markets in HDFC, corporate need more sophisticated risk management information, advice

and product structures. These and fine pricing on various treasury products arc provided through the

bank's Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25%

of its deposits in government securities. The Treasury business is responsible for managing the returns

and market risk on this investment portfolio.

d) Rating

HDFC Bank has its deposit programmers rated by two rating agencies - Credit Analysis &

Research Limited (CARE) and Fitch Ratings HDFC Pvt. Ltd. The Bank's Fixed Deposit programme has

been rated 'CARE AAA (FD)1 [Triple A] by CARE, which represents instruments considered to be "of

the best quality, carrying negligible investment risk". CARE has also rated the Bank's Certificate of

Deposit (CD) programme "PR 1+" which represents "superior capacity for repayment of short term

promissory obligations". Fitch Ratings HDFC Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the

"AAA (and)" rating to the Bank's deposit programme, with the outlook on the rating as "stable". This

rating indicates "highest credit quality" where "protection factors are very high". HDFC Bank also has

its long-term unsecured, subordinated (Tier-I!) A bond rated by CARE and Fitch Ratings HDFC Pvt.

Ltd. CARE has assigned the rating of "CARE AAA" for the Tier-II Bonds while Fitch Ratings HDFC

Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook on the rating as "stable". In each case

referred to above, the ratings awarded were the highest assigned by the rating agency for those

instruments?

Page 7: Project on HDFC

e) Corporate Governance Rating:

The bank was one of the first four companies which subjected itself to a Corporate Governance

and Value Creation (GVC) rating by the rating agency, The Credit Rating Information Services of

HDFC Limited (CRISIL). The rating provides an independent assessment of an entity's current

performance and an expectation on its "balanced value creation and corporate governance practices" in

future. The bank has been assigned a 'CRISIL GVC Level 1' rating which indicates that the bank's

capability with respect to wealth creation for all its stakeholders while adopting sound corporate

governance is the highest. Product Range Savings, Fixed Deposits, Current and Demat Accounts

SAVINGS ACCOUNT:

Apart from the usual facilities, you get a free ATM Card, Inter branch banking, Net Banking,

Bill Pay, Phone Banking, Debit card and Mobile Banking among others.

HDFC BANK PREFERRED:

Preferential Savings Account where you are assigned a dedicated Relationship Manager, who is

your one-point contact. You also get privileges like fee waivers, enhanced ATM withdrawal limit,

priority locker allotment, free Demat Account and lower interest rates on loans, to name a few.

SWEEP IN ACCOUNT:

Page 8: Project on HDFC

A fixed deposit linked to your Savings Account. So, even if your Savings Account runs a bit

short, you can issue a cheque (or use your ATM Card). The money is automatically swept in from your

fixed deposit into your Savings Account.

SUPER SAVER ACCOUNT: Gives you an overdraft facility up to 75% of your Fixed

Deposit. In an emergency, you can access your funds while your Fixed Deposit continues to earn high

interest.

HDFC BANK PLUS:

Apart from Regular and Premium Current accounts we also have HDFC Bank Plus, a Current

Account and then some more. You can transfer up to Rs. 50 lakh per month at no extra charge, between

the four metros. You can also avail of cheque clearing between the four metros, get cash

delivery/pickup up to Rs. 25,0007., home delivery of Demand Drafts, at-par cheques, outstation cheque

clearance facility,etc.,

DEMAT ACCOUNT:

Conduct hassle-free transactions on your shares. You can also access your Demat Account on

the internet.

INNOVATIVE SERVICES FOR YOUR CONVINIENCE:

PHONE BANKING:

Page 9: Project on HDFC

24-hour automated banking services with 39 Phone Banking numbers available.

ATM:

24-hour banking: Apart from routine transactions, you can also pay your utility bills and transfer

funds, at any of our ATMs across the country all year round.

INTER CITY/INTER BRANCH BANKING

Access your account from any of our 472 branches in 214 cities.

NET BANKING

Access your bank account from anywhere in the world, at anytime, at your own

convenience. You can also view your Demat Account through Net Banking.

INTERNATIONAL DEBIT CARD

An ATM card you can shop with all over the country and in over 140 countries with. You

can spend in any currency and pay in rupees.

MOBILE BANKING:

Access your account on your mobile phone screen at no airtime cost. Use SMS

technology to conduct your banking transactions from your cell phone.

BILL PAY:

Pay your telephone, electricity and mobile phone bills through our ATMs, Internet, phone or

mobile phone. No more standing in long queues or writing cheques.

Page 10: Project on HDFC

LOANS FOR EVERY NEED:

Now, our loans come to you in easy-to-pay monthly installments, and are available with easy

documentation and quick delivery.

PERSONAL LOANS:

Take a loan of up to Rs. 3 lakh for a wedding, education, purchase of a computer or an exciting

holiday.

NEW CAR LOANS and USED CAR LOANS:

Finance up to 90% of the cost of a car, new or used! And the loans come to you with easy

documentation and speedy processing at attractive interest rates.

LOANS AGAINST SHARES:

Get an overdraft up to Rs. 10 lakh at an attractive interest rate against physical shares, up to

50% of the market value of your shares, In case of Demat Shares; you can get a Loan against Shares of

up to 65% of the market value of your shares, till Rs. 20 lakh.

TWO WHEELER LOANS:

Page 11: Project on HDFC

To help you buy the best durables for your home.

DEMAT ACCOUNT:

Protect your shares from damage, loss and theft, by maintaining your shares in electronic form.

You can also access your demat account on the internet.

CURRENT ACCOUNT:

Get a personalized cheque book, monthly account statements, inter-branch banking

and much more.

MUTUAL FUNDS

Apart from a wide choice of mutual funds to suit your individual needs, you benefit from

expert advice on choosing the right funds based on in-depth market analysis.

INTERNATIONAL CREDIT CARD:

Get an option of Silver, Gold, or Health plus Credit card, accepted worldwide from a world-

class bank. If you have outstanding balance on your other credit card, you can transfer that balance to

this card at a lower interest rate.

NRI SERVICES:

Page 12: Project on HDFC

A comprehensive range, backed by unmatched features and world-class service, ensures

NRIs all the banking support they need.

FOREX FACILITIES:

Avail of foreign currency, travelers cherubs, foreign exchange demand drafts, to meet your

travel needs.

INSURANCE: HDFC:

Bank now brings you Life Insurance and Pension Solutions like Risk Cover Scheme,

Savings Scheme, Children's Plan and Personal Plan from HDFC Standard Life Insurance Co.,

Ltd.

Page 13: Project on HDFC

Company profile

BACKGROUND

The Housing Development Finance Corporation Limited (HDFC) was amongst the

first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set

up a bank in the private sector, as part of RBI's liberalisation of the Indian Banking

Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC

Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced

operations as a Scheduled Commercial Bank in January 1995.

PROMOTER

HDFC is India's premier housing finance company and enjoys an impeccable track

record in India as well as in international markets. Since its inception in 1977, the

Corporation has maintained a consistent and healthy growth in its operations to

remain the market leader in mortgages. Its outstanding loan portfolio covers well over

a million dwelling units. HDFC has developed significant expertise in retail mortgage

loans to different market segments and also has a large corporate client base for its

housing related credit facilities. With its experience in the financial markets, strong

market reputation, large shareholder base and unique consumer franchise, HDFC was

ideally positioned to promote a bank in the Indian environment.

Page 14: Project on HDFC

BUSINESS FOCUS

HDFC Bank's mission is to be a World Class Indian Bank. The objective is to build

sound customer franchises across distinct businesses so as to be the preferred provider

of banking services for target retail and wholesale customer segments, and to achieve

healthy growth in profitability, consistent with the bank's risk appetite. The bank is

committed to maintain the highest level of ethical standards, professional integrity,

corporate governance and regulatory compliance. HDFC Bank's business philosophy

is based on four core values: Operational Excellence, Customer Focus, Product

Leadership and People.

CAPITAL STRUCTURE

As on 31st December, 2011 the authorized share capital of the Bank is Rs. 550 crore.

The paid-up capital as on the said date is Rs. 468,26,30,040 (234,13,15,020 equity

shares of Rs. 2/- each). The HDFC Group holds 23.20 % of the Bank's equity and

about 17.33% of the equity is held by the ADS / GDR Depositories (in respect of the

bank's American Depository Shares (ADS) and Global Depository Receipts (GDR)

Issues). 29.67% of the equity is held by Foreign Institutional Investors (FIIs) and the

Bank has 4,77,291 shareholders.

The shares are listed on the Bombay Stock Exchange Limited and The National Stock

Exchange of India Limited. The Bank's American Depository Shares (ADS) are listed

on the New York Stock Exchange (NYSE) under the symbol 'HDB' and the Bank's

Global Depository Receipts (GDRs) are listed on Luxembourg Stock Exchange under

ISIN No US40415F2002.

Page 15: Project on HDFC

AMALGAMATION OF TIMES BANK & CENTURION BANK

OF PUNJAB WITH HDFC BANK

On May 23, 2008, the amalgamation of Centurion Bank of Punjab with HDFC Bank

was formally approved by Reserve Bank of India to complete the statutory and

regulatory approval process. As per the scheme of amalgamation, shareholders of

CBoP received 1 share of HDFC Bank for every 29 shares of CBoP.

The amalgamation added significant value to HDFC Bank in terms of increased

branch network, geographic reach, and customer base, and a bigger pool of skilled

manpower.

In a milestone transaction in the Indian banking industry, Times Bank Limited

(another new private sector bank promoted by Bennett, Coleman & Co. / Times

Group) was merged with HDFC Bank Ltd., effective February 26, 2000. This was the

first merger of two private banks in the New Generation Private Sector Banks. As per

the scheme of amalgamation approved by the shareholders of both banks and the

Reserve Bank of India, shareholders of Times Bank received 1 share of HDFC Bank

for every 5.75 shares of Times Bank.

DISTRIBUTION NETWORK

HDFC Bank is headquartered in Mumbai. As on December 31, 2011, the Bank has a

network of 2201 branches in 1174 cities across India. All branches are linked on an

online real-time basis. Customers in over 800 locations are also serviced through

Telephone Banking. The Bank’s expansion plans take into account the need to have a

presence in all major industrial and commercial centres, where its corporate customers

are located, as well as the need to build a strong retail customer base for both deposits

Page 16: Project on HDFC

and loan products. Being a clearing / settlement bank to various leading stock

exchanges, the Bank has branches in centres where the NSE / BSE have a strong and

active member base.

The Bank also has a network of 7110 ATMs across India. HDFC Bank’s ATM

network can be accessed by all domestic and international Visa / MasterCard, Visa

Electron / Maestro, Plus / Cirrus and American Express Credit / Charge cardholders.

MANAGEMENT

Mr. C.M. Vasudev has been appointed as the Chairman of the Bank with effect from

6th July 2010. Mr. Vasudev has been a Director of the Bank since October 2006. A

retired IAS officer, Mr. Vasudev has had an illustrious career in the civil services and

has held several key positions in India and overseas, including Finance Secretary,

Government of India, Executive Director, World Bank and Government nominee on

the Boards of many companies in the financial sector.

The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25

years, and before joining HDFC Bank in 1994 was heading Citibank's operations in

Malaysia.

The Bank's Board of Directors is composed of eminent individuals with a wealth of

experience in public policy, administration, industry and commercial banking. Senior

executives representing HDFC are also on the Board.

Senior banking professionals with substantial experience in India and abroad head

various businesses and functions and report to the Managing Director. Given the

professional expertise of the management team and the overall focus on recruiting and

retaining the best talent in the industry, the bank believes that its people are a

significant competitive strength.

Page 17: Project on HDFC

TECHNOLOGY

HDFC Bank operates in a highly automated environment in terms of information

technology and communication systems. All the bank's branches have online

connectivity, which enables the bank to offer speedy funds transfer facilities to its

customers. Multi-branch access is also provided to retail customers through the

branch network and Automated Teller Machines (ATMs).

The Bank has made substantial efforts and investments in acquiring the best

technology available internationally, to build the infrastructure for a world class bank.

In terms of core banking software, the Corporate Banking business is supported by

Flexcube, while the Retail Banking business by Finware, both from i-flex Solutions

Ltd. The systems are open, scaleable and web-enabled.

The Bank has prioritised its engagement in technology and the internet as one of its

key goals and has already made significant progress in web-enabling its core

businesses. In each of its businesses, the Bank has succeeded in leveraging its market

position, expertise and technology to create a competitive advantage and build market

share.

BUSINESS PROFILE

HDFC Bank caters to a wide range of banking services covering commercial and

investment banking on the wholesale side and transactional / branch banking on the

retail side. The bank has three key business segments:

a. Wholesale Banking

The Bank's target market is primarily large, blue-chip manufacturing

companies in the Indian corporate sector and to a lesser extent, small & mid-

sized corporates and agri-based businesses. For these customers, the Bank

Page 18: Project on HDFC

provides a wide range of commercial and transactional banking services,

including working capital finance, trade services, transactional services, cash

management, etc. The bank is also a leading provider of structured solutions,

which combine cash management services with vendor and distributor finance

for facilitating superior supply chain management for its corporate customers.

Based on its superior product delivery / service levels and strong customer

orientation, the Bank has made significant inroads into the banking consortia

of a number of leading Indian corporates including multinationals, companies

from the domestic business houses and prime public sector companies. It is

recognised as a leading provider of cash management and transactional

banking solutions to corporate customers, mutual funds, stock exchange

members and banks.

b. Treasury

Within this business, the bank has three main product areas - Foreign

Exchange and Derivatives, Local Currency Money Market & Debt Securities,

and Equities. With the liberalisation of the financial markets in India,

corporates need more sophisticated risk management information, advice and

product structures. These and fine pricing on various treasury products are

provided through the bank's Treasury team. To comply with statutory reserve

requirements, the bank is required to hold 25% of its deposits in government

securities. The Treasury business is responsible for managing the returns and

market risk on this investment portfolio.

c. Retail Banking

The objective of the Retail Bank is to provide its target market customers a

full range of financial products and banking services, giving the customer a

one-stop window for all his/her banking requirements. The products are

backed by world-class service and delivered to customers through the growing

branch network, as well as through alternative delivery channels like ATMs,

Phone Banking, NetBanking and Mobile Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC

Page 19: Project on HDFC

Bank Plus and the Investment Advisory Services programs have been

designed keeping in mind needs of customers who seek distinct financial

solutions, information and advice on various investment avenues. The Bank

also has a wide array of retail loan products including Auto Loans, Loans

against marketable securities, Personal Loans and Loans for Two-wheelers. It

is also a leading provider of Depository Participant (DP) services for retail

customers, providing customers the facility to hold their investments in

electronic form.

HDFC Bank was the first bank in India to launch an International Debit Card

in association with VISA (VISA Electron) and issues the MasterCard Maestro

debit card as well. The Bank launched its credit card business in late 2001. By

March 2011, the bank had a total card base (debit and credit cards) of over

16.6 million. The Bank is also one of the leading players in the "merchant

acquiring" business with over 120,000 Point-of-sale (POS) terminals for

debit / credit cards acceptance at merchant establishments. The Bank is well

positioned as a leader in various net based B2C opportunities including a wide

range of internet banking services for Fixed Deposits, Loans, Bill Payments,

etc.

Page 20: Project on HDFC

Price of hdfc on previous budget

RATINGS / AWARDS

credit ratings

The Bank has its deposit programs rated by two rating agencies - Credit Analysis &

Research Limited (CARE) and Fitch Ratings India Private Limited. The Bank's Fixed

Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which

represents instruments considered to be "of the best quality, carrying negligible

investment risk." CARE has also rated the bank's Certificate of Deposit (CD)

programme "PR 1+" which represents "superior capacity for repayment of short term

promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.)

has assigned the "AAA (ind)" rating to the Bank's deposit programme, with the

Page 21: Project on HDFC

outlook on the rating as "stable". This rating indicates "highest credit quality" where

"protection factors are very high".

The Bank also has its long term unsecured, subordinated (Tier II) Bonds rated by

CARE and Fitch Ratings India Private Limited and its Tier I perpetual Bonds and

Upper Tier II Bonds rated by CARE and CRISIL Ltd. CARE has assigned the rating

of "CARE AAA" for the subordinated Tier II Bonds while Fitch Ratings India Pvt.

Ltd. has assigned the rating "AAA (ind)" with the outlook on the rating as "stable".

CARE has also assigned "CARE AAA [Triple A]" for the Banks Perpetual bond and

Upper Tier II bond issues. CRISIL has assigned the rating "AAA / Stable" for the

Bank's Perpetual Debt programme and Upper Tier II Bond issue. In each of the cases

referred to above, the ratings awarded were the highest assigned by the rating agency

for those instruments.

Corporate Governance Rating:

The bank was one of the first four companies, which subjected itself to a Corporate

Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating

Information Services of India Limited (CRISIL). The rating provides an independent

assessment of an entity's current performance and an expectation on its "balanced

value creation and corporate governance practices" in future. The bank was assigned a

'CRISIL GVC Level 1' rating in January 2007 which indicates that the bank's

capability with respect to wealth creation for all its stakeholders while adopting sound

corporate governance practices is the highest.

Awards and Accolades :

HDFC Bank began operations in 1995 with a simple mission: to be a "World-class

Indian Bank". We realized that only a single-minded focus on product quality and

service excellence would help us get there. Today, we are proud to say that we are

well on our way towards that goal.

Over the years, the Bank has received recognition and awards from several leading

Page 22: Project on HDFC

organizations and publications, both domestic and international

Some important awards that the Bank won:

Businessworld Best Bank award Best Bank

Financial Express Best Bank Survey 2010-11 Best in Strength and Soundness

- 2nd Best in the Private Sector

CNBC TV18's Best Bank & Financial Institution

Awards

Best Bank

Dun & Bradstreet Banking Awards 2011 Best Private Sector Bank - SME

Financing

ISACA 2011 award for IT Governance Best practices in IT Governance

and IT Security

IBA Productivity Excellence Awards 2011 New Channel Adopter (Private

Sector)

DSCI (Data Security Council of India) Excellence

Awards 2011

Security in Bank

Euromoney Awards for Excellence 2011 Best Bank in India

FINANCE ASIA Country Awards 2011: India - Best Bank

- Best Cash Management Bank

- Best Trade Finace Bank

Asian Banker Strongest Bank in Asia Pacific

BloombergUTV's Financial Leadership Awards

2011

Best Bank

Page 23: Project on HDFC

Awards for our MD, Mr. Aditya Puri:

CNBC TV18's Best Bank & Financial Institution

Awards

Outstanding Finance

Professional

BSE VALUE OF HDFC ACCORDING TO 2012

NSE VALUE OF HDFC ACCORDING TO 2012

CONSOLTATED MEMO OF HDFC OF 12 MONTHS

Page 24: Project on HDFC