Promotional Methods

Bansari Raval

Way to promote Promotional methods have advanced greatly

and today their a lots of ways to promote a film which not only caters for the target audience of the film but even manages to attract secondary audiences as well. There are many ways to promote such as:

Websites Social Networking Film Websites Different types of Trailers

Youtube Youtube is a great way to promote the films as it is

one the most used websites in the world and is likely to build an active audience for the film.

It lets promotional banners be put right at the top of the films when clicked link the person to the film website and trailer.

Behind the scenes and promotional interviews by the cast and crew can be uploaded in order to make the audience feel they are being targeted directly.

Many films today create promotional competitions or activities where the audience can get involved with, YouTube's used specifically to promote this competitions and the film in hand.

Twitter Twitter is one the most famous social

networking websites in today’s generation making it a famous hotspot to promote films.

Actors today tend to always have an Twitter account these days allowing them to reach their fans on a first hand basis and promote their films.

Production and Distribution have their own account allowing them to reach a wider audience as well.

Different Types of Trailers Teaser trailer or full length trailers are a classic way

to promote films. They have always been used a promotional tool and

continue to be popular even though their are many new ways of promotion that have branched out.

Trailers and Teaser trailers create hype attracting the audience’s attention. They can be shown as tag along with another film depending on how big the film is on a scale, independent or conglomerate.

They can be shown on TV spots depending on if the production company has brought many tv spots or not.

Film Websites A film website is again another classic way to

promote a film. This has become an popular way of promoting in

the last decade or so with the rise of the World Wide Web.

The film has more in depth information about the article and various other promotional activities.

Die hard fans are likely to visit the website regardless of what the film is like so they are likely to spread information about the film afterwards again hyping the films awaited release.