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An outline for the slides used for the Smart Marketing event at JISC RSC South East.
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Proximity Solutions for Marketing- Adam Blackwood- @Adamrsc- [email protected]
SolutionsQR CODES
QR Codes
Re-Direct Sites
Networked Bluetooth
Solutions
Networked Bluetooth Solutions
Re-Direct SitesNFC
NFC
NFC / QR Codes
NFC
NFC.
QR Codes (Using a colour coded standard for the whole course or department)
Re-Customisable easy to write down web links
Quick NFC Link
Text Introduction to Lesson Content
Audio Introduction
Video Summary of todays lesson
Tutors Contact details – Take a picture quickly.
An Information Table Menu
Re-Customisable for each Lesson
NFC Created Actions
The E=nRich Learning Space…
Features of Bluetooth
• Distance 10m to several Km.• Devices cheap • No cost for transmission• Bluetooth ‘Stations’ can be networked• Can integrate closely with mobile hardware• Common feature on mobile devices.
• Proximity document guide http://tiny.cc/bluetoothdoc
QR Codes..• On Screen Library Catalogue Systems – Taking
reference information with them.
• Signage on Shelves -
• Signage in departments
• Links to downloadable reading lists for mobile devices.
http://tiny.cc/qrcodegenerator
Make QR Codes Enticing to Investigate..
Make QR Codes Enticing to use..
Re-Direct Sites(Digital Signposting)
The ability to easily update Hard Copy Resources with Digital signposts
URL Shortners and Re-Direct Sites:
eg:http://p-qr.comhttp://tiny.cchttp://kimtag.com
Re-Direct Site
Run a Video
Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com
Re-Direct Site
Text Information
Run a Video
Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com
Re-Direct Site
Text Information
Run a Video
Run an audio file
Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com
Re-Direct Site
Text Information
Send a Text
Update a FaceBook or Google+ Site for a project with location
Run a Video
Run an audio file
Link to an eHandout
…???
Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com
Tracking the effectiveness of Smart QR Posters / Brochures / Leaflets
33
83
1577
486
Notifications to your email / phone
Notifications to your email / phone
Proximity Solutions for Marketing- Adam Blackwood- @Adamrsc- [email protected]
