Podcasting

and Video

Professional Speaking Association

Northwest Chapter

November 12, 2014

#psanwnov

Ian Griffin

Podcasting

Tapping into the power of the spoken word

‘Entrepreneur’ Podcasts on iTunes

My Playlist

Alan Watts

The History of Rome

Professionally

Speaking

What is a Podcast?

• On-demand ‘syndicated’ audio (RSS feed)

• “TIVO for your ears”

• Three main types of podcast

1. The expert (or author) reading into the

microphone

2. Interviews (on the phone or in person)

3. Groups (classes, seminars, presentations)

Why Podcast?

• Branding – be heard above the noise

– Broadcast expertise – niche yourself

– “Radio Show”

– An excuse to call and interview experts

• The voice not the pen

• Minimal time investment – 30 minutes

• Zero cost

Niche Yourself

Step 3: Publishing(For Wordpress/Podpress)

Does Podcasting Work?

What kind of equipment?

• Digital Tape recorder

• Optional:

– Microphone

– Telephone adapter

• Computer software

– Audacity, Sony Soundforge, Garage Band

• Publishing option

– Podpress, BlogTalk Radio, Libsyn*

High-end Microphone

• Blue Snowball Mic

• $62 from Amazon

3 Steps to Produce Your Own

Podcast

• Recording

• Editing

• Publishing

Step One: Recording

• “Content is King”

• Keep it natural

• Script only if you are the solo expert

• Prep the interviewee

• Keep the recorder running – edit later

• Ask follow-up questions

Livescribe Echo Smartpen

£95.00 from amazon.co.uk

Step Two: Editing

• Download audio to PC via USB port

• Consider intro/outtro music

• Example - Audacity:

Portable Studio Set-Up

http://www.exec-comms.com/blog/2011/08/09/alan-stevens-the-media-coach/

Step 3: Publishing(For Wordpress/Podpress)

• Upload audio file to your web server

• Create blog entry and include file

• Verify playback

• On iTunes within the hour – automagically!

Video

A picture is worth a thousand words…

Why Video?

• Emotionally connect

• From Studio to “Scrappy”

– Studio, Green Screen, “Outside Broadcast”,

GoPro, Flip Camera, iPhone, Screencast

• Content:

1. Speaker Showcase

2. Testimonials

3. Training and Webinars

Google Loves VideoOwns

What kind of equipment?

• iPhone, “Flip”, HD Camera

• Optional

– Wireless Mic & Tripod

• Computer software

– Windows Movie Maker, iMovie

• Publishing option

– YouTube, Vimeo

• Screencast Recording

– Camtasia, Jing

Windows Movie Maker

Flip Camera

Flip Camera

YouTube Channel

YouTube

Vimeo Creator School

YouTube

YouTube

Speaker ShowcaseMarket Yourself

Testimonials

High End Studio

Toastmaster Time Television

Screen Recording

Contact Information

Ian Griffin

Executive Communications

ian.griffin@exec-comms.comhttp://www.exec-comms.com/blog/category/podcasts

https://www.youtube.com/user/ExecComms