AHMAD ASHRAF [ ]

AGNES YEO SHU YUAN [ 0318668 ]

KONG XHIANG LYNN [ 0317730 ]

NG WAI KHONG [ 0317980 ]

LYNETTE LAW [ ]

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGNFOUNDATION IN NATURAL AND BUILT ENVIRONMENT

AUGUST INTAKE 2014Semester 2

SOCIAL PSYCHOLOGY (PSYC0103)

INTRODUCTION

Social Experiment in Taylor’s University

This experiment is about a few of us crossing an imaginary

line

To test their responses

METHOD

(PARTICIPANTS)

Participants who took part in this social experiment are

from Taylor’s University Lakeside Campus.

They do not acknowledge the presence of this experiment

in the beginning.

To prove the concepts through their natural reaction.

Participants will then be interviewed.

METHOD

(APPARATUS/MATERIALS)

Actors and actresses- Ahmad Ashraf, Ng Wai Khong, Agnes Yeo and Kong Xhiang Lynn.

Pretend to cross an imaginary line.

Recording- Lynette Law

To film the reactions of the participants.

Another camera is also set up to film the whole process.

5 CONCEPTS

Conformity

Selective Attention

Schema

Situational Attribution

Pluralistic Ignorance

FIRST CONCEPT:

CONFORMITYA type of social influence involving a change in

belief or behaviour to fi in with a group

CONCEPT 2: SELECTIVE ATTENTIONOne pays attention only to messages that address a need or

interest which is consistent with the individual’s attitudes,

opinions and beliefs.

CONCEPT 3: SCHEMA Cognitive framework or concept that helps organize and

interpreting information

CONCEPT 4: SITUATIONAL ATTRIBUTIONPeople infer that a persons’ behavior is due to situational or

external factors.

CONCEPT 5: PLURALISTIC IGNORANCEA situation in which a majority of group members privately reject a

norm, but incorrectly assume that most other accept it and they

will go along with it.