Public affairs, public relations: digital methodseCampaigning Forum 2012

Sho Konno Ben West

What game are we playing?

Think TanksBusinessesTrade

unions

Charities

“There are about 500 of us listening to each other, aren’t there?” – Paul Staines (Guido Fawkes)

Case study: Pension Parity

• Issue: Arbitrarily frozen pensions

• Precedent: ‘Natwest’ campaign

• Challenge: Geography, demography

• Atypical, but ideal, eCampaigners

What happened

Lessons learned

• Prepare for success: what can

people do next?

• Make volunteers an asset

• Don’t wait for the perfect website

What’s different?

• Strategy

• Understanding your targets

• Recruiting third-party supporters

• Counter-intuitive angles

• A way with words

Some things never change