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Publiekswerking en nieuwe media in musea
Kristof Michiels – IBBT-SMIT – iLab.o – Vrije universiteit Brussel
VACF
Virtual Arts Centre of the Future (VACF), with Vooruit Gent, 2005-2007
Dialogue between organisation(s) & audience
VACF
http://flickr.com http://last.fm
http://del.icio.ushttp://technorati.com
APIAPI
APIAPI
API
RSS
New media and the arts: a vision (VACF)
Web (2.0) Is not only about the supporting technology... but also a fundamental paradigm shift
Web 2.0 minus technology: Changing conditions: disruption Radical new possibilities: empowerment
For both individuals and organisations To create, publish, share, connect & interact
Open & transparant way of thinking
Relevance for (e-)culture? More than marketing
Networked society is becoming a reality...
Part of mission: ‘providing access to culture’
Culture is being created in new (digital) places
New (digital) actors emerge, old ones disappear
DUCHAMP: “creative act is not performed by an artists
alone. The spectator brings the work in contact with the
external world by deciphering and interpreting its inner
qualifications and thus contributes to the creative act.”
BANKSY: “A small group create, promote, purchase, exhibit and decide the succes of Art. Only a few hundred people in the world have any real say. When you go to an Art gallery you are simply a tourist looking at the trophy cabinet of a few millionaires.” (Banksy.co.uk)
From gatekeeper to curator and guide
Evolution towards a (online) conversation model that replaces the traditional broadcast model.
Exploit core competences and assets to the max Cherish and play expert role
Select: CURATOR Structure, combine and explain: GUIDE
Without being the traditional gatekeeper that decides what the audience gets to see
Play HUB-role -> ‘community discovery’ Collaborate with other organisations and actors
Museum as (virtual) social meeting space
Enabler for dialogue between: Audience Museum staff Artists
Let the audience be a co-guide The place where this dialogue happens is not so
important. No strict division between real-virtual participation. Both
are complementary
2009: era of museums on social networks
C. Shirky, Here comes everybody, 2008
2009: era of museums on social networks
Museums on http://twitter.com
2009: era of museums on social networks
Museums on http://twitter.com
2009: era of museums on social networks
Museums on http://twitter.com
2009: era of museums on social networks
Tate Britain, Science Museum on Facebook / National Gallery on YouTube
Not content but CONTACT is king?
“Main point of content is to offer people the opportunity to socialize. Content is an excuse for people to interact.” (Douglas Rushkoff)
“Main threat for traditional publishers is Facebook not Google” (Stephen Abram)
http://nl.netlog.com/museabrugge
http://nl.netlog.com/museabrugge
Damien Hirst @ Rijksmuseum Amsterdam
http://fortheloveofgod.nl
Brooklyn Museum
http://brooklynmuseum.org
bloggers@brooklynmuseum
http://www.brooklynmuseum.org/community/blogosphere/bloggers
1stfans: a socially networked museum membership
“Twitter being used as a conceptual art space”
Brooklyn Museum Collection API
Concluding…
ICT in the first place an instrument A very important instrument! Museum must learn how to use it wisely Instrument IS NOT goal Think about your mission, use new media to reach these goals Not expensive per se, but it takes time! Important to distinguish between:
instrument for communication instrument for participation – does that really happen?
Thank you!
Questions? Get in touch: [email protected] Web: http://www.ibbt.be and http://smit.vub.ac.be Soon: http://edosia.org
