MEDIA LITERACY

http://www.youtube.com/watch?v=jpEnFwiqdx8&feature=fvst

Information overload?

spend 6.5 – 8 hours/day interacting with media

63 percent have cellphones

55 percent belong to social networking site 59 percent create online content 57 percent watch YouTube

Around the world, youth today ...

video games

+ magazines

+ newspapers+ cell phones

+ web sites

+ radio+ movies

thousands of media messages each day

}medium: a mode of sending information

And don't forget ...

More media messages = more information to decipher

Where's it all coming from?

Media giants!Since the 1990s, media companies have been merging, creating complex -– and powerful -- business relationships.

Companies that originally focused on one type of media (news), merged with other types of media companies (movies).

Media giants!Today, the majority of news and information we consume is created by one of eight companies:

Disney (market value: $72.8 billion)AOL-Time Warner ($90.7 billion)Viacom ($53.9 billion)General Electric (owner of NBC, $390.6 billion)News Corporation ($56.7 billion)Yahoo! ($40.1 billion)Microsoft ($306.8 billion)Google ($154.6 billion)

Really?

8media companies

Really?

304,000,00+U.S. consumers

Media giants: (NewsCorp)Ownership in full or part by

But, wait! There's MORE:

Media giants: (Disney)Ownership in full or part by

But, wait! There's MORE:

Media Executives

Robert Iger Jeff Zucker Eric SchmidtPhilippe Dauman

Carol Bartz Jeffery Bewkes Rupert MurdochSteve Ballmer

So, what?

Fewer media owners means content conforms to the agenda of fewer people.

Fewer people in charge limits the

amount of diversity in media, which limits the number of underrepresented voices.

What can you do to beat the media giants?

Media literacy can affect …

✐

☤

health

possessions

education reputationeducation and career

community

politics

access mediaanalyze mediaevaluate mediarespond to mediacommunicate using media

Learn to:

1All media messages are constructed.

2Media messages are constructed using a creative language with its own rules.

3Different people experience willthe same media

message differently.

4 Media have embedded values and

points of view.

5Most media messages are organized to gain profit and /or power.

?What tools

can you use to give yourself a

voice?