Q4. Who would be the audience for your media product?DEMOGRAPHICS, GENDERS AND AGE

What is a target audience and audience

A target audience is a particular group at which a product such as a film or advertisement is aimed.

Which must mean that a regular audience is a range of viewers that spans from any age and gender, there is no limitations. It is the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.

An audience is necessary for the success of a media text because an audience gives insight into the strengths and weaknesses of a media text and poses different ways in which it can be improved, tweaked and rectified. It can be all the difference to have an audience since it is them that support media texts as a general rule of thumb and they have a significant influence in increasing the productivity and appeal of a media text as well.

Wider audience of films

In caper comedy, the wider audience of films seems to span all the way up to ages 45. From the information I have gathered from The BFI statistics yearbook, there is an overwhelmingly high demand for a number of genres, including Thrillers, comedies, horrors and sci-fi.

Comedy was the highest earning genre of 2014, taking 18% of the box office from 19% of releases. The top earning comedy was the UK independent film, The Inbetweeners 2.

The YouGov profiles that I had recently taken information from supports these figures and links back to blog tasks 11 and 12. Caper comedies do have some demand and it is no surprise since comedies put a smile on people’s faces.

Specified audience for ‘Private Caller’

The specified audience for ‘Private Caller’ seems to correlate upwards from ages 16 -24 and the audience we were appealing to was around this age as well. In hindsight, Private Caller is entertainment and something that we feel many people might have an interest because of the way the plot works along with the sound of a be famed instrumental.

But we didn’t just take research of the internet, research was also conducted through persons and interviewing people of our particular USP. They were also found using YouGov profiles, along with taking samples from students at colleges.

An example of audience research is taken from Fast and Furious 7 which appealed to the same type of demographic as our stated one.

Audience – Tyrone Charles

Here is a real life extract of my friends Facebook profile with some of his interests and hobbies which is a demographic that our title sequence might appeal to.

Our title sequence appeals would appeal to Tyrone because our sequence is aimed at him and others that may be 16 or over.